Posts Tagged ‘wfto’

Celebrating Women Leaders in the WFTO community

Friday, March 8th, 2019

On the occasion of the International Women’s Day, and inspired by the WFTO campaign on #womenleaders, we interviewed FairMail Peruvian managers Anidela Rios Pizan (21) and Angeles Acevedo Bobadilla (22) to gain a better insight of what being a young woman leader in Peru really means. As a women-owned and led social enterprise, we are committed to the principle of gender equality and women empowerment and with this interview we want to celebrate all women worldwide in decision making and managerial positions within the WFTO community.

What are you proud of about your work?

Angeles: I’m proud about a lot of things but If I had to pick one, I’d say that I really like when the FairMail photographers come to me for advice. In those moments I realize that the relationships we build go behind the manager-photographer dynamic and it’s more like a relationship between friends. It makes me feel special that they see me as someone they can trust and rely on and this motivates me to be a good role model and the best possible version of myself.

Anidela: I feel particularly proud when I’m helping the photographers turn their photo ideas into beautiful images. I really like to be part of this creative process: choosing the props, the background, the lights and everything. And the best part is when we look back at the first images they took and realize the progress they’ve made.

What was your situation before you started working for Fair Trade?

Angeles: I remember I was a bit lost, because I had just failed an entry test at university, and I didn’t really know what do next. I figured that I would stay at home, helping my mother out and give myself some time to reconsider my future plans. I didn’t really have anything solid on my hands.

Anidela: I was studying (and still am) Business Management at the university of Trujillo and I had a part-time job selling meals at the bus terminal with my aunt. I’ve never complained about the job, but I knew I could do more.

How has working here changed impacted your life/ your family/ your community?

Angeles: working for FairMail has significantly contributed to my personal growth and helped me realize what I want to do with my life. I have learned how to run a small enterprise, and this makes me feel more confident about my skills and potential. I am now more aware of what I can achieve in life.  Economically speaking I can now support myself and my family and I love the feeling of being free to decide how I want to invest my money for my future. I can pay for my studies knowing that I’m not being a burden for my family.

Anidela: On a personal level I feel more confident and responsible. I’m using what I’ve learned in FairMail to give advice to my sisters and help them make better choices for their lives. I was particularly happy when a professor of mine from university congratulated me on my achievement as a FairMail manager. I also love the fact that I can support my family and my sisters, and it makes me feel really happy to know that my parents are very proud of me.

What do you hope to achieve in the future?

Angeles: I want to get my English certification and start university in August. I’m also saving money for my 2020 trip to Europe!

Anidela: At an educational level, I want to graduate on time and start taking English classes. At a professional level I want to create a webpage for my chocolate-making business and at a  personal level, I want to buy myself a camera and keep taking pictures!

What are the challenges you are facing being a woman leader?

Angeles: In FairMail, I’ve never had any problem for being a woman, in fact I think that being a woman brings me closer to the teenage photographers. Outside FairMail, it sometimes happens that people don’t take me seriously because they see me as young and unexperienced. What bothers me the most is that they think they know how to do my job better than me and it’s always frustrating to have to prove them wrong.

Anidela: my experience is very similar to Angeles’. Some of the people we deal with outside FairMail find it difficult to accept that a young woman can be in charge of an enterprise and they simply don’t take me seriously. I always have to make twice the effort to gain their trust first, and then to be listened.

What’s your message to other women?

Angeles: To other women in decision making positions, I’d say be honest to yourself and to others. Never let diminishing remarks question how much you value and find your way to be independent so that no one can stop you from shaping your own future. Last but not least, I would say never stop learning, it’s the only way to keep growing and improving.

Anidela: Never be afraid to show who you really are and what you are capable of achieving. Never feel lesser than your male counterparts and don’t let people underestimate you.

FairMail: Fair Trade Guaranteed

Thursday, April 30th, 2015
The Fair Trade label, soon to be found on the FairMail cards

The Fair Trade label, soon to be found on the FairMail cards

Fair trade are words more and more widely used. With the growth of fair trade we think it is very important to be clear on what we mean when we say that FairMail is the world’s only fair trade photographic greeting card concept.

This is why FairMail is a monitored member of the World Fair Trade Organization (WFTO) since 2010. Since last year the WFTO implemented a new and even stricter “fair trade guarantee system” that verifies organizations on their compliance with the principles of Fair Trade, and ensures that improvements are consistently carried out over the years through a scheduled monitoring scheme. FairMail has become the first Dutch member of the WFTO to pass this exam allowing us to print the WFTO’s fair trade label on our cards from now on. Assuring our customers that their purchase has a positive impact on marginalised producers in Peru, India and Morocco.

All  books on the table during Fair Trade audit in Peru

All books on the table during Fair Trade audit in Peru

“The exam” consisted of first giving a detailed explanation of FairMail’s operation and how they do or don’t comply with the WFTO’s fair trade criteria and providing proof to substantiate this. This was cross checked by an external audit conducted by FLO-Cert, a German fair trade certification organisation, going through the books, finances and contracts. This was followed by another third party audit of FairMail in Peru consisting of interviews with the teenagers, going through the teenager’s earnings and savings plus checking on the safety of their working conditions. In the end everything was proven to comply with the WFTO’s fair trade standards, with just a few minor suggestions for improvement.

With the logo appearing on more than half a million cards sold worldwide each year, we hope to also help increase the visibility and acceptance of this new label. This way not only helping FairMail but the whole Fair Trade community!

Read more about FairMail’s fair trade guaranteed membership here.

12 May: World Fair Trade Day!

Tuesday, May 8th, 2012

World Fair Trade Day 2012

World Fair Trade Day 2012

This Saturday the 12th of May Fair Trade will be celebrated in many places and cultures across the globe during World Fair Trade Day.

Various events are organized in more than 70 countries in Africa, Asia, Europe, Latin America, North America and Pacific Rim. Leading the celebration are members of the World Fair Trade Organizations (WFTO) that have pioneered Fair Trade for more than five decades.

As a WFTO member for more then two years FairMail is celebrating World Fair Trade Day at the “Levenskunst Beurs in Vught“. FairMail will be setting up a photo exhibition with pictures from our teenage photographers, show videos and sell the new card collection. So please come and have a look and celebrate with us!

Also we are offering a 10% discount on the entire FairMail collection in the FairMail webshop. At the end just add the discountcode WFTD2012.