Posts Tagged ‘promotion’

(English) FairMail’s European promotion tour ready to start

Freitag, Mai 18th, 2012

Leider ist der Eintrag nur auf English, Nederlands und Español verfügbar.

FairMail is ready to get started with it’s European promotional tour that will take place from the 11th of June until the 3rd of July 2012. Special guests are two of FairMail India’s teenage photographers, Dhiraj and Anil. We just thought „Who is better at explaining the unique story behind the FairMail Cards and the impact it has on the life of its teenage photographers than the photographers themselves?“

Destinations

During the three week tour they will be visiting The Netherlands, Germany, Switzerland, France and Belgium (download the itinerary here). In each country they will be promoting FairMail via interviews with the media, meetings with the shops and sales people that sell their cards and of course directly with the people that buy their cards at public music festivals. Besides promotion the other goal of the trip is that they investigate „their“ Western greeting card market. What kind of pictures sell well, what are the latest trends and what is the competition doing? Back home in India they will present and share their valuable market knowledge with their fellow young photographers so the whole team is better equipped to sell to their main market. Besides these „serious“ goals the trip will simple be the trip of their lifetime and a chance to meet up with former photography volunteers and participant of the photography trips to India in the past. What an experience!

Meet the teenagers

For you it is a unique possibility to meet the teenagers in person, hear their personal story and ask any questions you want. Feel free to hook up with us anywhere along the road. Find out when we will be close to you by downloading the travel itinerary here.

On the 12 of June we are also organizing a kick-off event for the tour in Amsterdam. The teenagers will present themselves, we will be showing a movie about their life in India and what there work for FairMail looks like, opening of a photography exhibition and an American auction of one of their photographs. It will be a big party and a great chance to meet them. You can download your invitation here.

For more information about the promotional tour, meeting the teenagers of for organizing an interview with them please contact Peter:

peter@fairmail.info

00-31-(0)6-52020467

(English) Two Indian FairMail teenagers visit Europe in June

Mittwoch, April 25th, 2012

Leider ist der Eintrag nur auf English, Nederlands und Español verfügbar.


FairMail India photographer Dhiraj

FairMail India photographer Dhiraj

What’s happening?

In June two Indian FairMail teenagers are coming to Europe to promote their greeting cards and learn more about the European card market they sell their pictures to. If all goes according to plan Anil Rao (15 years old) and Dhiraj Kannaujiya (19 years old) will travel through Europe between the 11th of June and the 3rd of July 2012. During this period they will visit the Netherlands, Germany, Switzerland, France and Belgium.

FairMail India photographer Anil

FairMail India photographer Anil

Preparations being made:

We are currently busy preparing their travel schedule in which they will visit their most important clients, do press interviews, open picture exhibitions and sell their cards directly to consumers at different consumer festivals. If you have any suggestions or contacts to help get press coverage for the teenagers’s visit please contact us by clicking here!

Hope for the best & pray for the rest:

Now all we have to hope for is that also Anil gets his passport in time (he has already been waiting over 7 months!) and that the visa application on Monday the first of May goes well.

A big thank you for:

The Promotional tour would not have been possible without the kind financial and organizational support of: FairMail Distribution Partner in Germany, La Carterie in France, Fair Trade shop in Delft and the Fair Media Foundation in the Netherlands.

(English) FairMail on television!

Montag, Dezember 26th, 2011

Leider ist der Eintrag nur auf English, Nederlands und Español verfügbar.

FairMail Photo exhibition at Nordic Light

FairMail Photo exhibition at Nordic Light

From the 3rd until the 7th of May FairMail was invited by the organization of the Nordic Light Photography Festival to exhibit in Norway. This prestigious international photography festival, held yearly in the city of Kristiansund, was the perfect opportunity to find potential volunteer photography trainers for our teenagers in Peru and India. And to sell their pictures of course!

FairMail on Norwegian Television!

FairMail on Norwegian Television!

The visit did not pass by unnoticed. Especially after the Norwegian National News show broadcast an item about FairMail.

Click here to watch the item on-line.

In total there where 695.000 Norwegian viewers who heard about FairMail!

More pictures of the visit, the exhibition and the presentations we gave can be viewed on FairMail´s Facebook page via this link.

(English) Two teenagers from Peru come to Europe

Montag, Dezember 19th, 2011

Leider ist der Eintrag nur auf English, Nederlands und Español verfügbar.

mariaflor phshop

Mariaflor from Peru

Elmer from FairMail Peru

Elmer from FairMail Peru

In the month of June two FairMail photographers (Elmer from Peru and Mariaflor from Peru) will visit Europe for a 3 week promotional tour. They will also conduct market research while visiting Germany, France, Belgium and the Netherlands. On the road they will be visiting shops selling FairMail cards, tell their story to the buyers of fair trade shops, meet the director of their potential new French distributor and try to sell their cards at a consumer festival.

Cinthia en David in 2009 bij hun eigen kaartenmolen in Utrecht

Cinthia and David in 2009 next to their own card spinner in Utrecht, Netherlands

Two years ago David and Cinthia from Peru visited the Netherlands on a similar mission which turned out to be a great success! This time we are able to let the teenagers meet their customers and the other way around thanks to a subsidy from the Dutch ministry of economical affairs and our German distributor.

Want to take a peak into their programme and see when you can meet them? Then click here!

Do you know or are you someone who can help generate media attention for the visit of the teenagers to Europe and their special story behind the FairMail cards?  Then contact Peter by clicking here.

(English) FairMail cards concur western europe

Donnerstag, Juni 30th, 2011

Leider ist der Eintrag nur auf English, Nederlands und Español verfügbar.

Elmer and Maria flor make it to the Eiffel tower!

Elmer and Maria flor make it to the Eiffel tower!

In June FairMail organized a European Promotional tour with two of our Peruvian photographers Elmer and Mariaflor. In 21 days they travelled from Berlin to Paris and from Brussel to München. The goal was to promote FairMail and to conduct market research to the teenage photographers can adapt their pictures even better to the different wishes from the market FairMail is now active in.

It was a unforgettable trip for both of the teenagers, who had never even been on a plane, but also for Peter and Janneke and all of the ex volunteers who helped out along the way.

You can find a photo impression through this link

The trip summarized in a few numbers:

12 interviews given by Elmer and Mariaflor

3.440 driven kilometres

4 different countries visited

8 FairMail selling points visited

7 distributors and publishers visited

29 ex-volunteers met on the road

photo shoot for fair trade banana promostunt

photo shoot for fair trade banana promostunt

Interview for Dutch Ode Magazine

Interview for Dutch Ode Magazine

photo shoot for German newspaper

photo shoot for German newspaper