Posts Tagged ‘promoción’

Resultados del giro por Europa con 2 jóvenes del Perú

miércoles, julio 15th, 2015
Anidela and Angeles, the stars of the European tour

Anidela and Angeles, the stars of the European tour

En julio 2 jóvenes fotógrafos de FairMail hicieron un giro por Europa para contar la historia sobre sus postales a más personas posibles. Y para conocer más sobre el mercado de postales. El giro fue una aventura muy grande para Anidela y Angeles, porque que nunca han viajado por avión y que eran recibidas como estrellas en Alemania, Bélgica y Holanda.

Tour d'Europe

Tour d’Europe

En los 17 días viajaron más que 3.000 kilómetros de los cuales 25 en bici, algo que nunca van a olvidar. No solo porque se cansaron manejando bici, sino también porque se dieron cuenta que te relajas manejando bici y ayuda para despegar la mente. También se impresionaron con la creatividad de la gente en Europa en cuanto la decoración de sus casas. Y que las cosas en Europa son tan ordenadas. También que hay muchos, varios tarjeteros en las tiendas con los cuales, sus postales tienen que competir.

Meeting their customers for the first time

Meeting their customers for the first time

Para lograr ganar la competencia hicieron un PowerPoint con los resultados más importantes de su investigación de marketing, juntos con recomendaciones concretas para sus compañeros fotógrafos en el Perú. Así esperamos que logran aún más adaptar sus fotos al gusto del cliente.

Haga clic acá para ver fotos del viaje.

Visiting Greetz headquarters

Visiting Greetz headquarters

Los resultados más importantes durante el viaje eran:

4 artículos en los medios

7 visitas a socios comerciales de FairMail

8 visitas a tiendas que venden tarjetas de FairMail

6 presentaciones sobre FairMail al público en general

2 aperturas de exposiciones fotográficas

1 experiencia inolvidable para Anidela y Angeles.

Programa del Tour Europeo con dos adolescentes peruanos listo

viernes, mayo 1st, 2015
FairMail Peru photographer Angeles

FairMail Peru photographer Angeles

FairMail is organizing its 5th European promotional tour! This time guest starring FairMail Peru’s teenage photographers Anidela (16) and Angeles (17).

We are now ready to announce an action packed programme for their visit to Germany, the Netherlands and Belgium. During their 17 day visit they will be telling their personal story behind their unique fair trade greeting cards to as many people as possible, plus investigating “their” greeting card market. And not to forget, making their trip of a lifetime as they have never been outside of Peru or in an airplane before!

FairMail Peru photographer Anidela

FairMail Peru photographer Anidela

Below you can find their scheduled photography exposition, school visits, photography workshops, meetings with their clients, festival attendances and trade fair presentations. Please feel free to join along and meet Anidela and Angeles in person. Also if you have any tips and suggestions on how to get their story across in local or national media, please contact us here.

Below you can watch the video we made for the 2013 promotional tour. The video for this year will come out soon!

Program FairMail Promotional tour 2015

Date Activity Comments
Tuesday 16th of June 20.15 Departure from Lima, Peru
Wednesday 17th of June 15.40 Arrival in Amsterdam
Thursday 18th of June 10.00 sightseeing Amsterdam and interviews

15.00: Visit customer www.Greetz.nl in Amsterdam

Opportunity for interviews with press
Friday 19th of June 17.00 – 19.30 Official kick-off event at Naarden photography festival Opportunity for interviews with press
Saturday 20th of June 7.00 Driving to Bad Hersfeld, Germany

14.00 Presentation at fair trade fair in Bad Hersfeld

Sunday 21st of June 10.00 Driving to Hamburg, Germany

15.00 meeting with FairMail Distrubution partner in Hamburg

Monday 22nd of June 10.00 Marketing workshop with FairMail distribution partner

Sightseeing Hamburg

Opportunity for interviews with press
Tuesday 23rd of June 10.00 Drive to Ludwigsburg

18.00 – 19.30 Opening FairMail photo exhibition Ludwigsburg

20.00 Photo excursion Ludwigsburg

Opportunity for interviews with press
Wednesday 24th of June 10.00 Visit Mörike-Gymnasium

13.30 Visit Weltladen

15.00 Driving to Rosmalen, the Netherlands

Opportunity for interviews with press
Thursday 25th of June 11.00 Presentation to buyers of fair trade shops in FairPlaza, Culemborg, The Netherlands

13.00 Visit Dutch logistic center and visit selling points with Dutch sales representative in Culemborg, The Netherlands

Opportunity for interviews with press
Friday 26th of June Free day Opportunity for interviews with press
Saturday 27th of June Festival photography and card sales at Festival Mundial in Breda the Netherlands Opportunity for interviews with press
Sunday 28th of June Festival photography and card sales at Festival Mundial in Breda the Netherlands Opportunity for interviews with press
Monday 29th of June Drive to Gent, Belgium

Photo exhibition Gent

Opportunity for interviews with press
Tuesday 30th of June Drive to Fair trade Municipality in Tervuren, Belguim

10.00 Visit Oxfam fair trade store in Tervuren, Belgium

12.00 Sightseeing in Tervuren and Brussels, Belgium

19.00 Opening of FairMail photo exhibition in Tervuren

Opportunity for interviews with press
Wednesday 1st of July 11.00 Presentation at FairCraftCentre in Bierbeek, Belgium and sightseeing in Leuven Opportunity for interviews with press
Thursday 2nd of July Write marketing report and make presentation
Friday 3rd of July 12.30 Departure from Amsterdam
Saturday 4th of July Arrival back in Lima

Exposición fotográfica «Cultura Viva de Huanchaco» en Trujillo y Huanchaco

viernes, marzo 13th, 2015

Bryan skate graffitiIn March the Peruvian FairMail team organized two photography expositions. The chosen theme was “Cultura viva de Huanchaco – por los ojos de jóvenes locales” (Living culture of Huanchaco – through the eyes of local teenagers).

Huanchaco is famous for the live & kicking ancient culture of local fishermen fishing on their reed fishing boats (the origin of surfing according to some) and the delicious dishes prepared with the fish they catch. We thought it would be interesting to revitalize Huanchaco’s image and show the influence of new sub-cultures on life and culture in Huanchaco.

Angeles covering the elderly in Huanchaco

Angeles covering the elderly in Huanchaco

Therefore each teenager chose to document a different sub-culture varying from skaters to graffiti artists, from surfers to artisans and from street food vendors to oriental yoga practitioners. Each teenager followed and interviewed their models during 6 weeks. The end result was each teenager selecting 8 photographs with accompanying texts explaining about the new sub-culture.

These went on display in two different venues in Huanchaco (Jugeria Yolit) and Trujillo (Alianza Francesa) where the teenagers presented their work. In total nearly 200 people visited the exposition. Also the national media noted the unique exposition with mentions in 3 national newspapers and magazines.

For pictures of the actual event, click here.

Kzanier documenting the influence of yoga on Huanchaco's culture

Kzanier documenting the influence of yoga on Huanchaco’s culture

We would like to thank our sponsor Grafica Real from Trujillo for providing the free photography prints for the exposition plus the tour of their printing facilities for our teenagers, Jugeria Yolit and the Alianza Francesa for providing the venues.

Dante covering the surfing sub culture in Huanchaco

Dante covering the surfing sub culture in Huanchaco

Gabriel Juan documenting the

Gabriel Juan documenting the «raspadilla» seller

Diana covering the local fishermen in their reed fishing boats

Diana covering the local fishermen in their reed fishing boats

Jorge documenting the food stall sellers along the beach

Jorge documenting the food stall sellers along the beach

Anidela documenting the artisans who make the souveniers for the many tourists visiting Huanchaco

Anidela documenting the artisans who make the souveniers for the many tourists visiting Huanchaco

Aporta sus ideas para el tour de promoción en Europa con dos adolescentes Peruanos

viernes, diciembre 5th, 2014
interview for German television

interview for German television

Con una carta de motivación y una entrevista (parcialmente en inglés) los adolescentes de FairMail Perú están concursando para ser seleccionados para el tour de promoción de FairMail en Europa entre el 17 y 30 de junio 2015. ¡Ellos están muy emocionados por la posibilidad de hacer el viaje de sus vidas! Hasta ahora solo se pueden imaginar la emoción de despegarse con un avión por la primera vez en sus vidas.

Una de las metas de su viaje será hacer una investigación de marketing de “su” mercado de postales en Europa. La otra meta será de promocionar la historia única detrás de sus fotos a lo más gente que posible en Holanda, Alemania y Bélgica.

Su usted tiene alguna idea para el programa de su viaje, ahora es hora pare decirnos! Para su inspiración detallamos algunas posibles ideas aquí:

Ready for the auction

Ready for the auction

* Organiza una exposición de fotografía en una gallería que usted conoce.
* Visita a una escuela secundaria para un intercambio cultural con alumnos Europeos de la misma edad.
* Una presentación de sus vidas y de FairMail a un grupo de voluntarios de comercio justo.
* Un taller de fotografía por los jóvenes.
* Un encuentro con un fotógrafo profesional
* Vender sus postales en un festival de música
* Dar entrevistas a periodistas o para la televisión.
* Presentarse a organizaciones que puedes ser interesados en la compra de sus fotos en el futuro.
* O otra cosa más que usted puede pensar para ayudarles para entender mejor a sus clientes, como funciona comercio justo en Europa o que les facilita transmitir la historia detrás de los postales de FairMail.

meeting clients

meeting clients

Por el momento todas las ideas que usted puede tener son bienvenidas. Sírvanse comunicarse con nosotros para compartirlos haciendo clic aquí.

En el inicio de enero haremos una selección de las mejores ideas para hacer un programa más definitivo. ¡De hecho que les mantendremos informados sobre cómo y donde usted puede encontrarse con los adolescentes de FairMail en Europa!

Visiting selling points

Visiting selling points

meeting clients

meeting clients

Presenting FairMail

Presenting FairMail

interview for the newspaper

interview for the newspaper

Resultados del giro de promocion de FairMail por Europa

domingo, septiembre 15th, 2013

Learning which cards sell well

El 11 de septiembre, después de 3 semanas de viaje por Europa con dos de los fotógrafos de FairMail Perú, la cuarta gira  de promoción europea de FairMail terminó.

Después de volar a Holanda por primera vez en su vida, Yuli y Yomira llevaron   más de 3.000 kilómetros por Bélgica, Francia y Alemania.

Presenting at the FA!R in Dortmund

En su camino:

• Presentaron a FairMail en el escenario principal de una feria de comercio justo B2B en Dortmund.

• Tenian una reunión con 6 clientes de empresas que compran sus fotos en Francia, Alemania, Bélgica y los Países Bajos.

• Diereon7 entrevistas a diferentes periódicos y revistas.

• Vieron sus tarjetas enventa en 4 tiendas.

• Aprendieron que tipo de tarjetas tienen que hacer y cuales no se venden bien,  de 2 de sus representantes de ventas.

A dream come true: visiting the Eiffel tower

• Visitaron  el 1 festival de música para vender sus tarjetas directamente al consumidor final.

• Tomaron  2.400 imágenes de Europa para mostrar a su familia en casa.

• Se encontraron, con cerca de 40 ex voluntarios de fotografía y viajeros que visitaron Perú en el pasado.

• Terminaron con 2 interesantes presentación de PowerPoint para presentar  los resultados de sus estudios de mercado a sus colegas de Perú y la India.

Echa un vistazo a más fotos de la visita en la pagina de FairMail en Facebook.

Anuncio de la programa de la gira por Europa con los adolescentes Peruanos.

martes, junio 25th, 2013
FairMail Peru photographer Yomira

FairMail Peru photographer Yomira

After announcing the European visit of two Peruvian teenagers two months ago we are now happy to announce their travel schedule. During these programmed activities you can personally meet Yuli and Yomira between the 21st of August and the 10th of September 2013.

The two FairMail Peru photographers will visit The Netherlands, Belgium, France and Germany. We will start the tour and give a huge welcome to Yuli and Yomira during a special kick-off event in Utrecht, The Netherlands on Saturday the 24th of August 2013. Please click here if you would like to receive an invitation to come to this event with free FairMail/Ben & Jerry’s ice cream!

Dhiraj explaining German television the unique story behind his cards

Dhiraj explaining German television the unique story behind his cards

The goal of their visit is to investigate their greeting card market and promote the unique story behind the FairMail cards. We have set up the program to fulfill these goals. During the three weeks they will visit representatives of the fair trade community, product developers designing products with their pictures, publishers printing their cards and shops selling them. They have also been selected to present FairMail and their personal story at the central stage of the FAIR! B2B trade fair during two days in Dortmund, Germany. Also they will be meeting FairMail’s stock photography and “printing on demand” partners like Hollandse Hoogte and Greetz. On the 31st of august they will be meeting FairMail’s end customers while selling FairMail cards to the visitors of the free Westerpop music festival in Delft, The Netherlands. Click here to download the complete schedule.

FairMail stand at Mundial music festival in 2012

FairMail stand at Mundial music festival in 2012

This year the theme of the European promotional tour will be “Back to School”. In august most European children go back to school, with the media often reporting about school related novelties. This year we hope to interest them for the novelty that in Peru, India and Morocco teenagers are also going back to school. But not after a pleasant holiday like most kids in Europe, but in their case after a youth working as child laborers. Thanks to their hard work and the sale of their fair trade pictures they have been able to change their destiny. And now two of them are here in Europe, available for interviews. We are still looking for more media contacts willing to interview Yomira and Yuli. Please let us know if you have any contacts. You can download the press release here.

FairMail Peru photographer Yuli

FairMail Peru photographer Yuli

Click here to contact us if you would like to meet Yuli and Yomira or join us on the tour for a day or so.

Como puedes ayudar a FairMail?

lunes, marzo 18th, 2013
Helping out FairMail

Helping out FairMail

Dare to Ask is a popular phenomenon in the Netherlands based on the idea that when people ask for what they truly want, the chances they will actually get it increases considerably. After all, there are plenty of people that are more than happy to help you along in realizing your dream. Imagine all the missed opportunities of people being happy to share exactly what you need for free, but not doing it because they didn’t have a clue you were looking for it. The scale of missed opportunities on a global level is huge! Dare to Ask makes “social surplus” visible and put it to good use.

In other words; why not share with FairMail what you don’t use and ask for what you could use that FairMail might have “lying around”? Below you can find a list of things FairMail could use that perhaps you can help us find:

– PR and Marketing advise. We could use the help of a professional PR agency to help us make our promotional activities more effective. We have a great story to tell, but how do we get it out there?

– Video of FairMail teenagers. On our new website (coming soon!) we want to include a personal video about each FairMail teenager on their personal profile page. Who would like to dive into their lives and tell their personal stories in short 1 minute videos?

Volunteer as photography trainer

Volunteer as photography trainer

– Volunteer Photography Trainers in Peru. The FairMail team in Peru is looking for enthusiastic volunteers with a passion for photography, who speak Spanish and have 6 weeks to give photography training in Peru. Do you know anyone looking for this enriching experience?

–  Television and media contacts. For our upcoming promotion tour with the two Peruvian FairMail teenagers we are looking for journalists and other media contacts in Germany, France, Belgium, The Netherlands and Switzerland.

– Things to do for our teenagers during Promotion tour. For our upcoming promotion tour with the two Peruvian FairMail teenagers we are looking for places to visit and people to guide us. Places that are interesting for the teenagers to see (schools, cities, landmarks), but also places where they can promote their cards (festivals, shops, fair trade towns). Do you live in Germany, France, The Netherlands, Belgium or Switzerland and would you like to help make this the teenagers’ trip of a life time, then please get in contact with us!

If you have any suggestions, please get in contact with us by clicking here.

Dos adolescentes del Peru visitan a Europa para hacer promoccion

lunes, marzo 18th, 2013
FairMail India teenager Dhiraj during 2012 Promotional tour

FairMail India teenager Dhiraj during 2012 Promotional tour

For the fourth time FairMail is organizing a European promotional tour with the assistance of two of our teenage photographers. The goals are to spread the unique story behind FairMail’s greeting cards and to take valuable knowledge about the European card market back to the other photographers in Peru and India so they can adapt their product even better to the wishes of their customers. Who could do this better than the teenagers themselves?

That is why after a difficult selection procedure two Peruvian teenagers were selected to make the trip of their life to 5 European countries in August and September of 2013. Yuli and Yomira where selected on the basis of their English skills, their motivation and their ability to communicate the story behind their cards.

Yomira showing her FairMail Cards

Yomira showing her FairMail Cards

The tour will start on the 23rd of August in Amsterdam and end on the 12th of September in Amsterdam again. We are still working on the definitive program, but the idea is to promote their cards and visit their customers in the Netherlands, Belgium, France, Switzerland and Germany. Stay tuned to our Facebook and this blog for the latest details about the program.

Yuli showing her FairMail Cards

Yuli showing her FairMail Cards

To make the trip a success we are still looking for people who can help us with:

PR and Marketing advise. We could use the help of a professional PR agency to help us make the tour more effective. We are investing a lot of money in getting the teenagers over here, but how do we make it a good investment?

– Television and media contacts. We are looking for journalists and other media contacts in Germany, France, Belgium, The Netherlands and Switzerland to give them the opportunity to interview the teenagers.

Things to do for our teenagers during Promotion tour. We are looking for places to visit and people to guide us. Places that are interesting for the teenagers to see (schools, cities, landmarks), but also places where they can promote their cards (festivals, shops, fair trade towns). Do you live in Germany, France, The Netherlands, Belgium or Switzerland and would you like to help make this the teenager’s trip of a life time, then please get in contact with us!

If you have any suggestions, please get in contact with us by clicking here.

Joven fotografo de la India encuentra clientes en Europa

miércoles, julio 11th, 2012
Dhiraj giving a television interview in Wurzburg

Dhiraj giving a television interview in Wurzburg

From the 11th of June until the 3rd of July FairMail organized its third European promotional tour. Guest of honor during the 3 week road trips was FairMail India Photographer Dhiraj Kannaujia. FairMail invited him to come to Europe to tell the unique story behind his cards and to learn more about his greeting card market.

Both goals where achieved with success. Dhiraj gave no less than 12 interviews for the television, radio, newspapers and magazines in the Netherlands, Germany and France. To learn more about the market he visited 5 of FairMail’s publishers in the same countries plus Switzerland. During the tour we also visited business customers like the Dutch ethical ASN Bank, a consumer festival in the Netherlands and 5 FairMail selling points in Germany. In France Dhiraj presented FairMail during three regional meetings of the sales representatives of La Carterie who will be promoting their new range of ethical cards and calendar.

Click here to see the slideshow about the trip.

Below you can read or click and view a few of the media that reported on Dhiraj’s visit like:

• Dutch Trouw Newspaper interview (see below)

• German Television Report

• Dutch World Broadcasting service interview

• Dutch Article in One World Magazine

• German Newspaper articles 1&2 (see below)

• German Magazine articles 1&2

• Dutch Greetz interview

• Dutch article in My World

• Dutch article in India NU

Dutch article in National Trouw Newspaper

Dutch article in National Trouw Newspaper

German Newspaper Article

German Newspaper Article

Second German Newspaper article

Second German Newspaper article

Fotografos de la India visitan a Europa

miércoles, mayo 30th, 2012

Two Indian teenage photographers will travel to Europe to tell the unique story behind their fairtrade greetings cards: How by taking pictures for their own greeting cards they where able to improve their life and pay for their own education. During the last three years the teenagers sold more then 1 million cards in 14 countries. Now they have become inspiring examples for their surrounding showing that they have the will and creativity to break the chain of poverty themselves.

The teenage photographers from India will travel through the Netherlands, Germany, France, Belgium and Switzerland taking with them a photo exhibition, a documentary about their lives and participating in different public events. This will take place between the 11th of June and the 3rd of July. On the 12th of June there will be a kick-off event for the tour in Cafe Noorderlicht on the NDSM terrain in Amsterdam.

Download your invitation for this event here.

Both teenagers of 16 and 19 years old live in the Nagwa slum of the Indian city of Varanasi. It is in this part of the city that many inhabitants come from the lower castes in Indian society of which some earn an income collecting animal dung and leather tanners. Many of the youngsters are forced to work at a young age to supplement the family income. This means there is no time and no money to go to school. With FairMail they earn the money that is necessary to go to school by themselves.

FairMail is a company that produces fair trade greeting cards in Peru, India and soon in Morocco too! The pictures on the FairMail cards are taken by deprived teenagers from Peru, India and Morocco. On the back of each card you can see the name, age, email, age and picture of the teenager who took the picture. FairMail provides these teenagers with free photography training, part-time work, health insurance and guidance in making their future plans. The teenagers receive 50% of the profit made from the sale of their own cards to finance their housing and education. FairMail is a monitored member of the World Fair Trade Organization.

Schedule FairMail Promotion Tour June 2012

You are more then welcome to visit any of the activities below:

Date Activity
mon 11 June Leave Delhi, arrival in Amsterdam (05.45 am), Relax
Tue 12 June Amsterdam tour, visit World Press Photo 19.30 Kick-off event Café Noorderlicht, NDSM terrain, Amsterdam
Wed 13 June Waalwijk, Context Cards logistics & market research
Thurs 14 June The Hague: ASN Bank office Delft: Stanislas College, Delft worldshop & presentation
Fri 15 June Amstedam: Greetz headquarters & market research & interview
Sat 16 June Festival Mundial Tilburg – photo exhibition
Sun 17 June Festival Mundial Tilburg – photo exhibition
Mon 18 June Culemborg: Visit Cash & Carry Fair Trade Original. Travel to Hamburg, relax & welcome party
Tues 19 June Hamburg & Kiel: shop visit
Wed 20 June Munster & Halle: visit shop and distribution center
Thurs 21 June Wurzburg: shop visit and interview
Fri 22 June Geneve: Visit to Co-op supermarket in Zurich and interview
Sat 23 June Freiburg: Visit shop
Sun 24 June Freiburg: Visit Europapark
Mon 25 June Travel to Paris
Tues 26 June Free in Paris
Wed 27 June Paris: meet La Carterie marketing team, photographer and interview
Thurs 28 June Reims: meet sales team Reims & interview
Fri 29 June Rennes: meet sales team Rennes & interview
Sat 30 June Back to Amsterdam and free
Sun 1 July Amsterdam: Free
Mon 2 July Amsterdam: write marketing report and make presentation for FairMail India team
Tues 3 July Amsterdam: Departure to (11.30 am), arrival India (22.50 pm)