Posts Tagged ‘promotion’

Results of European tour

Wednesday, July 15th, 2015

Anidela and Angeles, the stars of the European tour

In July two of FairMail’s teenage photographers toured Europe to tell the unique story behind their cards to as many people as possible. And to learn more about their card market. The tour was a big adventure for Anidela and Angeles who had never been in an airplane before. They were welcomed like stars in Germany, Belgium and the Netherlands.

Tour d’Europe

During the 17 day tour they drove more than 3.000 kilometers. Amongst which 25 kilometers by bicycle. Something that left a lasting impression on them. Not only because they felt quite tired in the end, but also because they noticed how it helps clear and relax your mind. They were also impressed by how creative people in Europe decorate their houses and how well things are organised over here. And that there are many, many card spinners in the shops which their cards have to compete with.

Meeting their customers for the first time

In order to do so they made a PowerPoint presentation for their colleagues in Peru with the most important findings of their market research and suggestions to improve the offering for their customers.

Click here to see the pictures of their trip

Visiting Greetz headquarters

The most important results of the trip were:

4 articles in the media

7 visits to FairMail’s business partners

8 visits to shops selling FairMail cards

6 presentations about FairMail to a wide audience

2 photography exhibits

1 unforgettable experience for Anidela and Angeles.

Tags: anidela, Belgium, Germany, maria, Maria de los Angeles, Netherlands, promotion, results
Posted in FairMail, Germany | No Comments »

Program announcement European promotional tour with Peruvian teenagers

Friday, May 1st, 2015

FairMail Peru photographer Angeles

FairMail is organizing its 5th European promotional tour! This time guest starring FairMail Peru’s teenage photographers Anidela (16) and Angeles (17).

We are now ready to announce an action packed programme for their visit to Germany, the Netherlands and Belgium. During their 17 day visit they will be telling their personal story behind their unique fair trade greeting cards to as many people as possible, plus investigating “their” greeting card market. And not to forget, making their trip of a lifetime as they have never been outside of Peru or in an airplane before!

FairMail Peru photographer Anidela

Below you can find their scheduled photography exposition, school visits, photography workshops, meetings with their clients, festival attendances and trade fair presentations. Please feel free to join along and meet Anidela and Angeles in person. Also if you have any tips and suggestions on how to get their story across in local or national media, please contact us here.

Below you can watch the video we made for the 2013 promotional tour. The video for this year will come out soon!

Program FairMail Promotional tour 2015

Date	Activity	Comments
Tuesday 16^th of June	20.15 Departure from Lima, Peru
Wednesday 17^th of June	15.40 Arrival in Amsterdam
Thursday 18^th of June	10.00 sightseeing Amsterdam and interviews 15.00: Visit customer www.Greetz.nl in Amsterdam	Opportunity for interviews with press
Friday 19^th of June	17.00 – 19.30 Official kick-off event at Naarden photography festival	Opportunity for interviews with press
Saturday 20^th of June	7.00 Driving to Bad Hersfeld, Germany 14.00 Presentation at fair trade fair in Bad Hersfeld
Sunday 21^st of June	10.00 Driving to Hamburg, Germany 15.00 meeting with FairMail Distrubution partner in Hamburg
Monday 22^nd of June	10.00 Marketing workshop with FairMail distribution partner Sightseeing Hamburg	Opportunity for interviews with press
Tuesday 23^rd of June	10.00 Drive to Ludwigsburg 18.00 – 19.30 Opening FairMail photo exhibition Ludwigsburg 20.00 Photo excursion Ludwigsburg	Opportunity for interviews with press
Wednesday 24^th of June	10.00 Visit Mörike-Gymnasium 13.30 Visit Weltladen 15.00 Driving to Rosmalen, the Netherlands	Opportunity for interviews with press
Thursday 25^th of June	11.00 Presentation to buyers of fair trade shops in FairPlaza, Culemborg, The Netherlands 13.00 Visit Dutch logistic center and visit selling points with Dutch sales representative in Culemborg, The Netherlands	Opportunity for interviews with press
Friday 26^th of June	Free day	Opportunity for interviews with press
Saturday 27^th of June	Festival photography and card sales at Festival Mundial in Breda the Netherlands	Opportunity for interviews with press
Sunday 28^th of June	Festival photography and card sales at Festival Mundial in Breda the Netherlands	Opportunity for interviews with press
Monday 29^th of June	Drive to Gent, Belgium Photo exhibition Gent	Opportunity for interviews with press
Tuesday 30^th of June	Drive to Fair trade Municipality in Tervuren, Belguim 10.00 Visit Oxfam fair trade store in Tervuren, Belgium 12.00 Sightseeing in Tervuren and Brussels, Belgium 19.00 Opening of FairMail photo exhibition in Tervuren	Opportunity for interviews with press
Wednesday 1^st of July	11.00 Presentation at FairCraftCentre in Bierbeek, Belgium and sightseeing in Leuven	Opportunity for interviews with press
Thursday 2^nd of July	Write marketing report and make presentation
Friday 3^rd of July	12.30 Departure from Amsterdam
Saturday 4^th of July	Arrival back in Lima

Tags: angeles, anidela, Belgium, Germany, Maria de los Angeles, Netherlands, promotion, teenagers
Posted in FairMail, France, Germany, Peru | No Comments »

Photography exposition FairMail Peru “Cultura Viva de Huanchaco”

Friday, March 13th, 2015

In March the Peruvian FairMail team organized two photography expositions. The chosen theme was “Cultura viva de Huanchaco – por los ojos de jóvenes locales” (Living culture of Huanchaco – through the eyes of local teenagers).

Huanchaco is famous for the live & kicking ancient culture of local fishermen fishing on their reed fishing boats (the origin of surfing according to some) and the delicious dishes prepared with the fish they catch. We thought it would be interesting to revitalize Huanchaco’s image and show the influence of new sub-cultures on life and culture in Huanchaco.

Angeles covering the elderly in Huanchaco

Therefore each teenager chose to document a different sub-culture varying from skaters to graffiti artists, from surfers to artisans and from street food vendors to oriental yoga practitioners. Each teenager followed and interviewed their models during 6 weeks. The end result was each teenager selecting 8 photographs with accompanying texts explaining about the new sub-culture.

These went on display in two different venues in Huanchaco (Jugeria Yolit) and Trujillo (Alianza Francesa) where the teenagers presented their work. In total nearly 200 people visited the exposition. Also the national media noted the unique exposition with mentions in 3 national newspapers and magazines.

For pictures of the actual event, click here.

Kzanier documenting the influence of yoga on Huanchaco’s culture

We would like to thank our sponsor Grafica Real from Trujillo for providing the free photography prints for the exposition plus the tour of their printing facilities for our teenagers, Jugeria Yolit and the Alianza Francesa for providing the venues.

Dante covering the surfing sub culture in Huanchaco

Gabriel Juan documenting the “raspadilla” seller

Diana covering the local fishermen in their reed fishing boats

Jorge documenting the food stall sellers along the beach

Anidela documenting the artisans who make the souveniers for the many tourists visiting Huanchaco

Tags: exposition, huanchaco, Peru, promotion
Posted in FairMail, Peru | No Comments »

Call for ideas: European tour with 2 Peruvian FairMail teenagers in 2015

Friday, December 5th, 2014

interview for German television

With a personal motivation letter and an interview (partly in English!) the Peruvian FairMail teenagers are trying to get selected for FairMail’s European promotional tour between the 17^th and 30^th of June 2015. Wow they are so excited, this will be the trip of their life! So far their imagination only goes as far as the excitement of sitting in an airplane for the first time.

The goal of their trip will be to conduct market research on “their” greeting card market and promote the unique story behind their photographs to as many people as possible in the Netherlands, Germany and Belgium.

If you have a nice idea for the program of their visit, now is the time to let us know!

To get some inspiration here are some possible ideas:

Ready for the auction

* Organizing a photography exhibition or auction in a gallery you know.

* Visiting a local high school for a cultural exchange with European students of their age.

* Presenting themselves and FairMail to a group of fair trade volunteers.

* Giving a photography workshop.

* Meeting with a professional photographer.

* Selling their cards at a cool cultural or music festival.

* Giving interviews to journalists or for television.

* Present themselves to organisations that might want to purchase their photos in the future.

* Or any other thing you can think of that would help them understand their customers, how fair trade works in Europe or allows them to tell the story behind FairMail’s cards.

meeting clients

At this stage we appreciate any ideas you may have. Please feel free to send them to us by clicking here.

In the beginning of January we will make a selection of all the ideas and try to make a more definite program. We will be sure to keep you informed on how and where you can meet the FairMail teenagers in Europe!

Visiting selling points

meeting clients

Presenting FairMail

interview for the newspaper

Tags: promotion, promotion tour, teenagers
Posted in FairMail, Peru | No Comments »

Results of FairMail’s European promotion tour

Sunday, September 15th, 2013

On the 11th of September, after travelling through Europe with two of FairMail Peru’s teenage photographers for three weeks, FairMail’s fourth European promotion tour ended.

After flying to the Netherlands for the first time in their lives Yuli and Yomira drove more than 3.000 kilometers through Belgium, France and Germany.

On their way they:

>> Presented FairMail on the main stage of a B2B fair trade fair in Dortmund.

>> Met with 6 corporate customers who buy their pictures in France, Germany, Belgium and the Netherlands

>> Gave 7 interviews to different newspapers and magazines (view here).

>> Saw their cards selling in 4 shops.

>> Learned what cards do and don’t sell well from 2 of their sales representatives.

>> Visited 1 music festival to sell their cards directly to the end consumer.

>> Took 2.400 pictures of Europe to show their family back home.

>> Met up with nearly 40 ex-volunteers of photography trip travelers who visited Peru in the past.

>> Ended up with interesting 2 powerpoint presentation to present the results of their marketing studies to their colleagues in Peru and India.

Check out more pictures of the tour on FairMail’s Facebook page.

Tags: France, Germany, Netherlands, promotion, yomira, yuli
Posted in FairMail, France, Germany | No Comments »

Program “Back to School” European tour with Peruvian teenagers announced

Tuesday, June 25th, 2013

FairMail Peru photographer Yomira

After announcing the European visit of two Peruvian teenagers two months ago we are now happy to announce their travel schedule. During these programmed activities you can personally meet Yuli and Yomira between the 21^st of August and the 10^th of September 2013.

The two FairMail Peru photographers will visit The Netherlands, Belgium, France and Germany. We will start the tour and give a huge welcome to Yuli and Yomira during a special kick-off event in Utrecht, The Netherlands on Saturday the 24^th of August 2013. Please click here if you would like to receive an invitation to come to this event with free FairMail/Ben & Jerry’s ice cream!

Dhiraj explaining German television the unique story behind his cards

The goal of their visit is to investigate their greeting card market and promote the unique story behind the FairMail cards. We have set up the program to fulfill these goals. During the three weeks they will visit representatives of the fair trade community, product developers designing products with their pictures, publishers printing their cards and shops selling them. They have also been selected to present FairMail and their personal story at the central stage of the FAIR! B2B trade fair during two days in Dortmund, Germany. Also they will be meeting FairMail’s stock photography and “printing on demand” partners like Hollandse Hoogte and Greetz. On the 31^st of august they will be meeting FairMail’s end customers while selling FairMail cards to the visitors of the free Westerpop music festival in Delft, The Netherlands. Click here to download the complete schedule.

FairMail stand at Mundial music festival in 2012

This year the theme of the European promotional tour will be “Back to School”. In august most European children go back to school, with the media often reporting about school related novelties. This year we hope to interest them for the novelty that in Peru, India and Morocco teenagers are also going back to school. But not after a pleasant holiday like most kids in Europe, but in their case after a youth working as child laborers. Thanks to their hard work and the sale of their fair trade pictures they have been able to change their destiny. And now two of them are here in Europe, available for interviews. We are still looking for more media contacts willing to interview Yomira and Yuli. Please let us know if you have any contacts. You can download the press release here.

FairMail Peru photographer Yuli

Click here to contact us if you would like to meet Yuli and Yomira or join us on the tour for a day or so.

Tags: France, Germany, promotion, yomira, yuli
Posted in FairMail, France, Germany, Peru | No Comments »

Daring to ask “How can you help FairMail?”

Monday, March 18th, 2013

Helping out FairMail

Dare to Ask is a popular phenomenon in the Netherlands based on the idea that when people ask for what they truly want, the chances they will actually get it increases considerably. After all, there are plenty of people that are more than happy to help you along in realizing your dream. Imagine all the missed opportunities of people being happy to share exactly what you need for free, but not doing it because they didn’t have a clue you were looking for it. The scale of missed opportunities on a global level is huge! Dare to Ask makes “social surplus” visible and put it to good use.

In other words; why not share with FairMail what you don’t use and ask for what you could use that FairMail might have “lying around”? Below you can find a list of things FairMail could use that perhaps you can help us find:

– PR and Marketing advise. We could use the help of a professional PR agency to help us make our promotional activities more effective. We have a great story to tell, but how do we get it out there?

– Video of FairMail teenagers. On our new website (coming soon!) we want to include a personal video about each FairMail teenager on their personal profile page. Who would like to dive into their lives and tell their personal stories in short 1 minute videos?

Volunteer as photography trainer

– Volunteer Photography Trainers in Peru. The FairMail team in Peru is looking for enthusiastic volunteers with a passion for photography, who speak Spanish and have 6 weeks to give photography training in Peru. Do you know anyone looking for this enriching experience?

– Television and media contacts. For our upcoming promotion tour with the two Peruvian FairMail teenagers we are looking for journalists and other media contacts in Germany, France, Belgium, The Netherlands and Switzerland.

– Things to do for our teenagers during Promotion tour. For our upcoming promotion tour with the two Peruvian FairMail teenagers we are looking for places to visit and people to guide us. Places that are interesting for the teenagers to see (schools, cities, landmarks), but also places where they can promote their cards (festivals, shops, fair trade towns). Do you live in Germany, France, The Netherlands, Belgium or Switzerland and would you like to help make this the teenagers’ trip of a life time, then please get in contact with us!

If you have any suggestions, please get in contact with us by clicking here.

Tags: help, in the media, promotion, video
Posted in FairMail | No Comments »

Two Peruvian teenagers visit Europe for promotional tour

Monday, March 18th, 2013

FairMail India teenager Dhiraj during 2012 Promotional tour

For the fourth time FairMail is organizing a European promotional tour with the assistance of two of our teenage photographers. The goals are to spread the unique story behind FairMail’s greeting cards and to take valuable knowledge about the European card market back to the other photographers in Peru and India so they can adapt their product even better to the wishes of their customers. Who could do this better than the teenagers themselves?

That is why after a difficult selection procedure two Peruvian teenagers were selected to make the trip of their life to 5 European countries in August and September of 2013. Yuli and Yomira where selected on the basis of their English skills, their motivation and their ability to communicate the story behind their cards.

Yomira showing her FairMail Cards

The tour will start on the 23rd of August in Amsterdam and end on the 12^th of September in Amsterdam again. We are still working on the definitive program, but the idea is to promote their cards and visit their customers in the Netherlands, Belgium, France, Switzerland and Germany. Stay tuned to our Facebook and this blog for the latest details about the program.

Yuli showing her FairMail Cards

To make the trip a success we are still looking for people who can help us with:

– PR and Marketing advise. We could use the help of a professional PR agency to help us make the tour more effective. We are investing a lot of money in getting the teenagers over here, but how do we make it a good investment?

– Television and media contacts. We are looking for journalists and other media contacts in Germany, France, Belgium, The Netherlands and Switzerland to give them the opportunity to interview the teenagers.

– Things to do for our teenagers during Promotion tour. We are looking for places to visit and people to guide us. Places that are interesting for the teenagers to see (schools, cities, landmarks), but also places where they can promote their cards (festivals, shops, fair trade towns). Do you live in Germany, France, The Netherlands, Belgium or Switzerland and would you like to help make this the teenager’s trip of a life time, then please get in contact with us!

If you have any suggestions, please get in contact with us by clicking here.

Tags: Belgium, France, Germany, promotion, yomira, yuli
Posted in FairMail, France, Germany, Peru | No Comments »

Indian teenage photographer meets customers in Europe

Wednesday, July 11th, 2012

Dhiraj giving a television interview in Wurzburg

From the 11th of June until the 3rd of July FairMail organized its third European promotional tour. Guest of honor during the 3 week road trips was FairMail India Photographer Dhiraj Kannaujia. FairMail invited him to come to Europe to tell the unique story behind his cards and to learn more about the greeting card market.

Both goals where achieved with success. Dhiraj gave no less than 12 interviews for the television, radio, newspapers and magazines in the Netherlands, Germany and France. To learn more about the market he visited 5 of FairMail’s publishers in the same countries plus Switzerland. During the tour we also visited business customers like the Dutch ethical ASN Bank, a consumer festival in the Netherlands and 5 FairMail selling points in Germany. In France Dhiraj presented FairMail during three regional meetings of the sales representatives of La Carterie who will be promoting their new range of ethical cards and calendar.

Click here to see the slideshow about the trip.

Below you can read or click and view a few of the media that reported on Dhiraj’s visit like:

• Dutch Trouw Newspaper interview (see below)

• German Television Report

• Dutch World Broadcasting service interview

• Dutch Article in One World Magazine

• German Newspaper articles 1&2 (see below)

• German Magazine articles 1&2

• Dutch Greetz interview

• Dutch article in My World

• Dutch article in India NU

Dutch article in National Trouw Newspaper

German Newspaper Article

Second German Newspaper article

Tags: in the media, promotion, promotion tour
Posted in FairMail, France, Germany | No Comments »

Indian photographers greet Europe

Wednesday, May 30th, 2012

Two Indian teenage photographers will travel to Europe to tell the unique story behind their fairtrade greetings cards: How by taking pictures for their own greeting cards they where able to improve their life and pay for their own education. During the last three years the teenagers sold more then 1 million cards in 14 countries. Now they have become inspiring examples for their surrounding showing that they have the will and creativity to break the chain of poverty themselves.

The teenage photographers from India will travel through the Netherlands, Germany, France, Belgium and Switzerland taking with them a photo exhibition, a documentary about their lives and participating in different public events. This will take place between the 11th of June and the 3rd of July. On the 12th of June there will be a kick-off event for the tour in Cafe Noorderlicht on the NDSM terrain in Amsterdam.

Download your invitation for this event here.

Both teenagers of 16 and 19 years old live in the Nagwa slum of the Indian city of Varanasi. It is in this part of the city that many inhabitants come from the lower castes in Indian society of which some earn an income collecting animal dung and leather tanners. Many of the youngsters are forced to work at a young age to supplement the family income. This means there is no time and no money to go to school. With FairMail they earn the money that is necessary to go to school by themselves.

FairMail is a company that produces fair trade greeting cards in Peru, India and soon in Morocco too! The pictures on the FairMail cards are taken by deprived teenagers from Peru, India and Morocco. On the back of each card you can see the name, age, email, age and picture of the teenager who took the picture. FairMail provides these teenagers with free photography training, part-time work, health insurance and guidance in making their future plans. The teenagers receive 50% of the profit made from the sale of their own cards to finance their housing and education. FairMail is a monitored member of the World Fair Trade Organization.

Schedule FairMail Promotion Tour June 2012

You are more then welcome to visit any of the activities below:

Date	Activity
mon 11 June	Leave Delhi, arrival in Amsterdam (05.45 am), Relax
Tue 12 June	Amsterdam tour, visit World Press Photo 19.30 Kick-off event Café Noorderlicht, NDSM terrain, Amsterdam
Wed 13 June	Waalwijk, Context Cards logistics & market research
Thurs 14 June	The Hague: ASN Bank office Delft: Stanislas College, Delft worldshop & presentation
Fri 15 June	Amstedam: Greetz headquarters & market research & interview
Sat 16 June	Festival Mundial Tilburg – photo exhibition
Sun 17 June	Festival Mundial Tilburg – photo exhibition
Mon 18 June	Culemborg: Visit Cash & Carry Fair Trade Original. Travel to Hamburg, relax & welcome party
Tues 19 June	Hamburg & Kiel: shop visit
Wed 20 June	Munster & Halle: visit shop and distribution center
Thurs 21 June	Wurzburg: shop visit and interview
Fri 22 June	Geneve: Visit to Co-op supermarket in Zurich and interview
Sat 23 June	Freiburg: Visit shop
Sun 24 June	Freiburg: Visit Europapark
Mon 25 June	Travel to Paris
Tues 26 June	Free in Paris
Wed 27 June	Paris: meet La Carterie marketing team, photographer and interview
Thurs 28 June	Reims: meet sales team Reims & interview
Fri 29 June	Rennes: meet sales team Rennes & interview
Sat 30 June	Back to Amsterdam and free
Sun 1 July	Amsterdam: Free
Mon 2 July	Amsterdam: write marketing report and make presentation for FairMail India team
Tues 3 July	Amsterdam: Departure to (11.30 am), arrival India (22.50 pm)

Tags: anil rao, Dhiraj, France, Germany, promotion, switzerland
Posted in FairMail, Germany, India | No Comments »

FairMail