Posts Tagged ‘tournée de promotion’

Appel à idées: tournée européenne 2015 avec deux adolescents péruviens

vendredi, décembre 5th, 2014
interview for German television

interview for German television

En écrivant une lettre de motivation personnelle et en réalisant un entretien (en partie en anglais!) les adolescents de FairMail Pérou ont participé à la sélection pour la tournée de promotion européenne de FairMail du 17 au 30 Juin 2015. Waouh, ils étaient vraiment excités car ceci représente le voyage de leur vie! Jusqu’à présent, leur vision les portent à s’imaginer d’être assis dans un avion pour la première fois.

Le but de leur voyage sera de mener des études de marché sur leur marché des cartes de voeux et de promouvoir leur promesse et message uniques derrière leurs photographies à autant de personnes que possible aux Pays-Bas, en Allemagne et en Belgique.

Si vous avez de bonnes idées pour le programme de leur visite, c’est le moment de nous les partager ! Pour un peu d’inspiration, voici quelques idées possibles :

Ready for the auction

Ready for the auction

• Organiser une exposition de photographies ou une vente aux enchères dans une galerie vous connaissez.

• Visiter un lycée local pour un échange culturel avec des étudiants européens de leur âge.

• Rencontre de FairMail avec un groupe de bénévoles issus du commerce équitable.

• Organiser un atelier de photographie.

• Rencontre avec un photographe professionnel.

• Vente de leurs cartes à un festival culturel ou de musique « cool ».

• Donner des interviews à des journalistes ou à la télévision.

• Se présenter aux organisations/entreprises qui pourraient vouloir acheter leurs photos à l’avenir.

• Ou toute autre idée qui pourrait les aider à comprendre leurs clients, la façon dont fonctionne le commerce équitable en Europe ou qui leur permettrait de raconter l’histoire derrière les cartes de FairMail.

meeting clients

meeting clients

A ce stade, nous apprécions toutes les propositions que vous pourriez avoir. Sentez-vous libre de nous les faire parvenir en cliquant ici !

Début janvier, nous allons faire une sélection de toutes les idées et essayer de construite un programme plus précis. Nous ne manquerons pas de vous tenir informé pour une opportunité de rencontre des adolescents FairMail en Europe!

Visiting selling points

Visiting selling points

meeting clients

meeting clients

Presenting FairMail

Presenting FairMail

interview for the newspaper

interview for the newspaper

Photographe indien adolescente rencontre des clients en Europe

mercredi, juillet 11th, 2012
Dhiraj giving a television interview in Wurzburg

Dhiraj giving a television interview in Wurzburg

From the 11th of June until the 3rd of July FairMail organized its third European promotional tour. Guest of honor during the 3 week road trips was FairMail India Photographer Dhiraj Kannaujia. FairMail invited him to come to Europe to tell the unique story behind his cards and to learn more about his greeting card market.

Both goals where achieved with success. Dhiraj gave no less than 12 interviews for the television, radio, newspapers and magazines in the Netherlands, Germany and France. To learn more about the market he visited 5 of FairMail’s publishers in the same countries plus Switzerland. During the tour we also visited business customers like the Dutch ethical ASN Bank, a consumer festival in the Netherlands and 5 FairMail selling points in Germany. In France Dhiraj presented FairMail during three regional meetings of the sales representatives of La Carterie who will be promoting their new range of ethical cards and calendar.

Click here to see the slideshow about the trip.

Below you can read or click and view a few of the media that reported on Dhiraj’s visit like:

• Dutch Trouw Newspaper interview (see below)

• German Television Report

• Dutch World Broadcasting service interview

• Dutch Article in One World Magazine

• German Newspaper articles 1&2 (see below)

• German Magazine articles 1&2

• Dutch Greetz interview

• Dutch article in My World

• Dutch article in India NU

Dutch article in National Trouw Newspaper

Dutch article in National Trouw Newspaper

German Newspaper Article

German Newspaper Article

Second German Newspaper article

Second German Newspaper article

(English) FairMail’s European promotion tour ready to start

vendredi, mai 18th, 2012

Désolé, cet article est seulement disponible en English, Nederlands et Español.

FairMail is ready to get started with it’s European promotional tour that will take place from the 11th of June until the 3rd of July 2012. Special guests are two of FairMail India’s teenage photographers, Dhiraj and Anil. We just thought « Who is better at explaining the unique story behind the FairMail Cards and the impact it has on the life of its teenage photographers than the photographers themselves? »

Destinations

During the three week tour they will be visiting The Netherlands, Germany, Switzerland, France and Belgium (download the itinerary here). In each country they will be promoting FairMail via interviews with the media, meetings with the shops and sales people that sell their cards and of course directly with the people that buy their cards at public music festivals. Besides promotion the other goal of the trip is that they investigate « their » Western greeting card market. What kind of pictures sell well, what are the latest trends and what is the competition doing? Back home in India they will present and share their valuable market knowledge with their fellow young photographers so the whole team is better equipped to sell to their main market. Besides these « serious » goals the trip will simple be the trip of their lifetime and a chance to meet up with former photography volunteers and participant of the photography trips to India in the past. What an experience!

Meet the teenagers

For you it is a unique possibility to meet the teenagers in person, hear their personal story and ask any questions you want. Feel free to hook up with us anywhere along the road. Find out when we will be close to you by downloading the travel itinerary here.

On the 12 of June we are also organizing a kick-off event for the tour in Amsterdam. The teenagers will present themselves, we will be showing a movie about their life in India and what there work for FairMail looks like, opening of a photography exhibition and an American auction of one of their photographs. It will be a big party and a great chance to meet them. You can download your invitation here.

For more information about the promotional tour, meeting the teenagers of for organizing an interview with them please contact Peter:

peter@fairmail.info

00-31-(0)6-52020467