Posts Tagged ‘promotion tour’

Call for ideas: European tour with 2 Peruvian FairMail teenagers in 2015

Friday, December 5th, 2014
interview for German television

interview for German television

With a personal motivation letter and an interview (partly in English!) the Peruvian FairMail teenagers are trying to get selected for FairMail’s European promotional tour between the 17th and 30th of June 2015. Wow they are so excited, this will be the trip of their life! So far their imagination only goes as far as the excitement of sitting in an airplane for the first time.

The goal of their trip will be to conduct market research on “their” greeting card market and promote the unique story behind their photographs to as many people as possible in the Netherlands, Germany and Belgium.

If you have a nice idea for the program of their visit, now is the time to let us know!

To get some inspiration here are some possible ideas:

Ready for the auction

Ready for the auction

* Organizing a photography exhibition or auction in a gallery you know.

* Visiting a local high school for a cultural exchange with European students of their age.

* Presenting themselves and FairMail to a group of fair trade volunteers.

* Giving a photography workshop.

* Meeting with a professional photographer.

* Selling their cards at a cool cultural or music festival.

* Giving interviews to journalists or for television.

* Present themselves to organisations that might want to purchase their photos in the future.

* Or any other thing you can think of that would help them understand their customers, how fair trade works in Europe or allows them to tell the story behind FairMail’s cards.

meeting clients

meeting clients

At this stage we appreciate any ideas you may have. Please feel free to send them to us by clicking here.

In the beginning of January we will make a selection of all the ideas and try to make a more definite program. We will be sure to keep you informed on how and where you can meet the FairMail teenagers in Europe!

Visiting selling points

Visiting selling points

meeting clients

meeting clients

Presenting FairMail

Presenting FairMail

interview for the newspaper

interview for the newspaper

Indian teenage photographer meets customers in Europe

Wednesday, July 11th, 2012
Dhiraj giving a television interview in Wurzburg

Dhiraj giving a television interview in Wurzburg

From the 11th of June until the 3rd of July FairMail organized its third European promotional tour. Guest of honor during the 3 week road trips was FairMail India Photographer Dhiraj Kannaujia. FairMail invited him to come to Europe to tell the unique story behind his cards and to learn more about the greeting card market.

Both goals where achieved with success. Dhiraj gave no less than 12 interviews for the television, radio, newspapers and magazines in the Netherlands, Germany and France. To learn more about the market he visited 5 of FairMail’s publishers in the same countries plus Switzerland. During the tour we also visited business customers like the Dutch ethical ASN Bank, a consumer festival in the Netherlands and 5 FairMail selling points in Germany. In France Dhiraj presented FairMail during three regional meetings of the sales representatives of La Carterie who will be promoting their new range of ethical cards and calendar.

Click here to see the slideshow about the trip.

Below you can read or click and view a few of the media that reported on Dhiraj’s visit like:

• Dutch Trouw Newspaper interview (see below)

• German Television Report

• Dutch World Broadcasting service interview

• Dutch Article in One World Magazine

• German Newspaper articles 1&2 (see below)

• German Magazine articles 1&2

• Dutch Greetz interview

• Dutch article in My World

• Dutch article in India NU

Dutch article in National Trouw Newspaper

Dutch article in National Trouw Newspaper

German Newspaper Article

German Newspaper Article

Second German Newspaper article

Second German Newspaper article

FairMail’s European promotion tour ready to start

Friday, May 18th, 2012

FairMail is ready to get started with it’s European promotional tour that will take place from the 11th of June until the 3rd of July 2012. Special guests are two of FairMail India’s teenage photographers, Dhiraj and Anil. We just thought “Who is better at explaining the unique story behind the FairMail Cards and the impact it has on the life of its teenage photographers than the photographers themselves?”

Destinations

During the three week tour they will be visiting The Netherlands, Germany, Switzerland, France and Belgium (download the itinerary here). In each country they will be promoting FairMail via interviews with the media, meetings with the shops and sales people that sell their cards and of course directly with the people that buy their cards at public music festivals. Besides promotion the other goal of the trip is that they investigate “their” Western greeting card market. What kind of pictures sell well, what are the latest trends and what is the competition doing? Back home in India they will present and share their valuable market knowledge with their fellow young photographers so the whole team is better equipped to sell to their main market. Besides these “serious” goals the trip will simple be the trip of their lifetime and a chance to meet up with former photography volunteers and participant of the photography trips to India in the past. What an experience!

Meet the teenagers

For you it is a unique possibility to meet the teenagers in person, hear their personal story and ask any questions you want. Feel free to hook up with us anywhere along the road. Find out when we will be close to you by downloading the travel itinerary here.

On the 12 of June we are also organizing a kick-off event for the tour in Amsterdam. The teenagers will present themselves, we will be showing a movie about their life in India and what there work for FairMail looks like, opening of a photography exhibition and an American auction of one of their photographs. It will be a big party and a great chance to meet them. You can download your invitation here.

For more information about the promotional tour, meeting the teenagers of for organizing an interview with them please contact Peter:

peter@fairmail.info

00-31-(0)6-52020467