Posts Tagged ‘Maria de los Angeles’

From Mud to Money

Thursday, February 4th, 2016

Angeles’ winning fair trade photograph

The building site of FairMail’s future office in the Casi Casa complex already proved useful as background for a tailor made card order from one of our corporate customers.

The Dutch eco-building company “Building Traditions” asked our teenagers to come up with an image transmitting the company’s values: diversity, sustainability and cooperation. As Building Traditions offers eco-friendly mud built housing solutions to its clients the FairMail teenagers needed a nice and quiet place with a lot of mud to work on their ideas!

After drawing their ideas on paper and presenting it to their fellow team members they got to work, often inviting little brother, sisters and neighbours as models for their fair trade photographs. Besides using Casi Casa as photography set the kids also took pictures at local archaeological sites (the world’s largest mud city Chan Chan), at a mud brick factory and in their own neighbourhoods.

FairMail Peru photographer Angeles

In the end 18 year old Angeles shot the winning image of her niece playing with mud in the street where they live. Christo, Building Traditions director, choose this fair trade image for their corporate card to send to their customers and relations. Angeles received 60% of the profit FairMail made to invest in her own education. Money that was very welcome as she is currently preparing for the university entrance exam to study Social Work.

Building Traditions fair trade E-card

If you would also like the FairMail teenagers to go on a photography assignment for you, please contact us here so we can send you more information.

Tags: angeles, B2B, corporate cards, maria, Maria de los Angeles
Posted in Peru | No Comments »

Schools in Peru closed early due to “El Nino”

Tuesday, December 8th, 2015

In Peru the school year normally ends in December. However, this year the Peruvian government decided to speed things up with classes 6 days a week so they could already finish in November. This way the government hoped to finish the exams in time for the heavy “El Nino” rains that are expected to start in December. These would most likely mean that a large part of the students can’t make it to school for their final exams due to expected floodings.

During the last big “El Nino” in 1998 Huanchaco became isolated due to dry river beds turning into raging rivers, displacing many families who had nowhere else to build their homes. Fingers crossed this time it won’t be so devastating and that the preventive measures will prevent similar tragedies.

Although the final report cards aren’t in yet it seems that all of the current FairMail teenagers in Peru passed on to the next grade this year. Hurray! Even Dante who broke his right arm in a soccer match last month managed to finish primary school as he was allowed to do his final exams orally.

FairMail Peru photographer Juan Gabriel standing in front of the Kepler Academy

In the meantime, two high school graduates from earlier this year, Juan Gabriel and Maria de los Angeles, are preparing themselves for the big entry exam for the National University (UNT) in March next year. On average only the top 10% with the highest scores are allowed into the UNT.

As 17 year old Juan Gabriel finished high school studying only in the weekends he has a lot of catching up to do. With his part of the earnings from the sale of his FairMail cards he is now studying at the Kepler academy in Trujillo 6 days a week. Besides teaching him new subjects which he never learned before he also gets to practice a lot of old exams. Every week his test results are increasing so he seems to be on the right track for the March exam.

In the meantime, 18 year old Angeles is choosing a different route. Unfortunately, she didn’t get a high enough score in last March’s admission exam due to nerves. Therefore, this time she is studying at the CEPUNT institute. This is a very competitive institute which guarantees direct entry into the university for the students with the highest average marks after 3 partial exams. If she manages to finish in the top 8 of over 60 CEPUNT students who want to study social work like Angeles does she will enter the university directly. She finished in 18^th place after the first partial exam, so Angeles still has a lot of work to do. Fingers crossed for her next partial exam coming Sunday.

Tags: education, juan_gabriel, Maria de los Angeles, Peru, school, teenagers
Posted in FairMail, Peru | No Comments »

Results of European tour

Wednesday, July 15th, 2015

Anidela and Angeles, the stars of the European tour

In July two of FairMail’s teenage photographers toured Europe to tell the unique story behind their cards to as many people as possible. And to learn more about their card market. The tour was a big adventure for Anidela and Angeles who had never been in an airplane before. They were welcomed like stars in Germany, Belgium and the Netherlands.

Tour d’Europe

During the 17 day tour they drove more than 3.000 kilometers. Amongst which 25 kilometers by bicycle. Something that left a lasting impression on them. Not only because they felt quite tired in the end, but also because they noticed how it helps clear and relax your mind. They were also impressed by how creative people in Europe decorate their houses and how well things are organised over here. And that there are many, many card spinners in the shops which their cards have to compete with.

Meeting their customers for the first time

In order to do so they made a PowerPoint presentation for their colleagues in Peru with the most important findings of their market research and suggestions to improve the offering for their customers.

Click here to see the pictures of their trip

Visiting Greetz headquarters

The most important results of the trip were:

4 articles in the media

7 visits to FairMail’s business partners

8 visits to shops selling FairMail cards

6 presentations about FairMail to a wide audience

2 photography exhibits

1 unforgettable experience for Anidela and Angeles.

Tags: anidela, Belgium, Germany, maria, Maria de los Angeles, Netherlands, promotion, results
Posted in FairMail, Germany | No Comments »

Program announcement European promotional tour with Peruvian teenagers

Friday, May 1st, 2015

FairMail Peru photographer Angeles

FairMail is organizing its 5th European promotional tour! This time guest starring FairMail Peru’s teenage photographers Anidela (16) and Angeles (17).

We are now ready to announce an action packed programme for their visit to Germany, the Netherlands and Belgium. During their 17 day visit they will be telling their personal story behind their unique fair trade greeting cards to as many people as possible, plus investigating “their” greeting card market. And not to forget, making their trip of a lifetime as they have never been outside of Peru or in an airplane before!

FairMail Peru photographer Anidela

Below you can find their scheduled photography exposition, school visits, photography workshops, meetings with their clients, festival attendances and trade fair presentations. Please feel free to join along and meet Anidela and Angeles in person. Also if you have any tips and suggestions on how to get their story across in local or national media, please contact us here.

Below you can watch the video we made for the 2013 promotional tour. The video for this year will come out soon!

Program FairMail Promotional tour 2015

Date	Activity	Comments
Tuesday 16^th of June	20.15 Departure from Lima, Peru
Wednesday 17^th of June	15.40 Arrival in Amsterdam
Thursday 18^th of June	10.00 sightseeing Amsterdam and interviews 15.00: Visit customer www.Greetz.nl in Amsterdam	Opportunity for interviews with press
Friday 19^th of June	17.00 – 19.30 Official kick-off event at Naarden photography festival	Opportunity for interviews with press
Saturday 20^th of June	7.00 Driving to Bad Hersfeld, Germany 14.00 Presentation at fair trade fair in Bad Hersfeld
Sunday 21^st of June	10.00 Driving to Hamburg, Germany 15.00 meeting with FairMail Distrubution partner in Hamburg
Monday 22^nd of June	10.00 Marketing workshop with FairMail distribution partner Sightseeing Hamburg	Opportunity for interviews with press
Tuesday 23^rd of June	10.00 Drive to Ludwigsburg 18.00 – 19.30 Opening FairMail photo exhibition Ludwigsburg 20.00 Photo excursion Ludwigsburg	Opportunity for interviews with press
Wednesday 24^th of June	10.00 Visit Mörike-Gymnasium 13.30 Visit Weltladen 15.00 Driving to Rosmalen, the Netherlands	Opportunity for interviews with press
Thursday 25^th of June	11.00 Presentation to buyers of fair trade shops in FairPlaza, Culemborg, The Netherlands 13.00 Visit Dutch logistic center and visit selling points with Dutch sales representative in Culemborg, The Netherlands	Opportunity for interviews with press
Friday 26^th of June	Free day	Opportunity for interviews with press
Saturday 27^th of June	Festival photography and card sales at Festival Mundial in Breda the Netherlands	Opportunity for interviews with press
Sunday 28^th of June	Festival photography and card sales at Festival Mundial in Breda the Netherlands	Opportunity for interviews with press
Monday 29^th of June	Drive to Gent, Belgium Photo exhibition Gent	Opportunity for interviews with press
Tuesday 30^th of June	Drive to Fair trade Municipality in Tervuren, Belguim 10.00 Visit Oxfam fair trade store in Tervuren, Belgium 12.00 Sightseeing in Tervuren and Brussels, Belgium 19.00 Opening of FairMail photo exhibition in Tervuren	Opportunity for interviews with press
Wednesday 1^st of July	11.00 Presentation at FairCraftCentre in Bierbeek, Belgium and sightseeing in Leuven	Opportunity for interviews with press
Thursday 2^nd of July	Write marketing report and make presentation
Friday 3^rd of July	12.30 Departure from Amsterdam
Saturday 4^th of July	Arrival back in Lima

Tags: angeles, anidela, Belgium, Germany, Maria de los Angeles, Netherlands, promotion, teenagers
Posted in FairMail, France, Germany, Peru | No Comments »

Five new teenagers start trial period in Peru and India

Thursday, June 27th, 2013

: Juan Gabriel Escobedo Robles

Due to different reasons there were 6 vacancies for teenage photographers to be filled in Peru and India. With the help of our local partners (Asha Deep School in India and CEP, Mundo de Niños and ACJ in Peru) we pre-selected 5 responsible teenagers who are motivated to go school but have economic difficulties to do so, for a trial period. During this period they will participate in all of FairMail activities and trainings, trying to show us that they are also motivated to work for FairMail. And that they will be able to make full use of the opportunity they are getting with the camera we borough to them.

: Deepa Prajapti

The vacancies in Peru where created due to three teenagers reaching the age of 19 when they stop taking pictures for FairMail and start to concentrate on their (university) education or personal business with the money they earned so far. One teenager in Peru stopped attending FairMail classes regularly. When after several warnings he didn’t show up another time we were forced to terminate his participation.

: Diana cristina Suarez Acevedo

In India the 2 vacancies where created due to motivational problems of 2 of the teenagers. After several conversations and warnings this convinced us that 2 other teenagers would be able to make better use of the opportunity that FairMail seeks to give to deprived but motivated teenagers. All the 6 teenagers who stopped participating in FairMail, regardless of the reason why they stopped, will keep earning 50% of the profits made to invest in their education and housing. But they won’t be able to submit new pictures to FairMail.

: María de los Ángeles Acevedo Bobadilla

: Krishna Vishwash

Tags: Deepa, Diana, juan_gabriel, Krishna, Maria de los Angeles, teenagers
Posted in FairMail, India, Peru | No Comments »

FairMail