Dutch Card Award
During the Paper & Convenience Show in Rosmalen last sunday, FairMail won the de Dutch Card Award for the «most innovative card concept». The jury consisting of sourcers of main stream chains such as V&D, Bruna and AKO, pointed to FairMail as winner because of the surprising artwork and the use of other paper materials. «Not only the combination of development, production and sales is innovative, but also the story behind FairMail”, according to the jury.
The Dutch company FairMail is the first brand worldwide producing fair trade photo greeting cards with pictures made by Peruvian and Indian teenagers who’s name and faces are printed on the back of each card. They receive 50% of the profit of the sale of their cards to finance their education and housing. FairMail is fair trade certified by the Dutch Association of World Shops (DAWS).