Posts Tagged ‘commerce equitable’

Celebrating Women Leaders in the WFTO community

vendredi, mars 8th, 2019

On the occasion of the International Women’s Day, and inspired by the WFTO campaign on #womenleaders, we interviewed FairMail Peruvian managers Anidela Rios Pizan (21) and Angeles Acevedo Bobadilla (22) to gain a better insight of what being a young woman leader in Peru really means. As a women-owned and led social enterprise, we are committed to the principle of gender equality and women empowerment and with this interview we want to celebrate all women worldwide in decision making and managerial positions within the WFTO community.

What are you proud of about your work?

Angeles: I’m proud about a lot of things but If I had to pick one, I’d say that I really like when the FairMail photographers come to me for advice. In those moments I realize that the relationships we build go behind the manager-photographer dynamic and it’s more like a relationship between friends. It makes me feel special that they see me as someone they can trust and rely on and this motivates me to be a good role model and the best possible version of myself.

Anidela: I feel particularly proud when I’m helping the photographers turn their photo ideas into beautiful images. I really like to be part of this creative process: choosing the props, the background, the lights and everything. And the best part is when we look back at the first images they took and realize the progress they’ve made.

What was your situation before you started working for Fair Trade?

Angeles: I remember I was a bit lost, because I had just failed an entry test at university, and I didn’t really know what do next. I figured that I would stay at home, helping my mother out and give myself some time to reconsider my future plans. I didn’t really have anything solid on my hands.

Anidela: I was studying (and still am) Business Management at the university of Trujillo and I had a part-time job selling meals at the bus terminal with my aunt. I’ve never complained about the job, but I knew I could do more.

How has working here changed impacted your life/ your family/ your community?

Angeles: working for FairMail has significantly contributed to my personal growth and helped me realize what I want to do with my life. I have learned how to run a small enterprise, and this makes me feel more confident about my skills and potential. I am now more aware of what I can achieve in life.  Economically speaking I can now support myself and my family and I love the feeling of being free to decide how I want to invest my money for my future. I can pay for my studies knowing that I’m not being a burden for my family.

Anidela: On a personal level I feel more confident and responsible. I’m using what I’ve learned in FairMail to give advice to my sisters and help them make better choices for their lives. I was particularly happy when a professor of mine from university congratulated me on my achievement as a FairMail manager. I also love the fact that I can support my family and my sisters, and it makes me feel really happy to know that my parents are very proud of me.

What do you hope to achieve in the future?

Angeles: I want to get my English certification and start university in August. I’m also saving money for my 2020 trip to Europe!

Anidela: At an educational level, I want to graduate on time and start taking English classes. At a professional level I want to create a webpage for my chocolate-making business and at a  personal level, I want to buy myself a camera and keep taking pictures!

What are the challenges you are facing being a woman leader?

Angeles: In FairMail, I’ve never had any problem for being a woman, in fact I think that being a woman brings me closer to the teenage photographers. Outside FairMail, it sometimes happens that people don’t take me seriously because they see me as young and unexperienced. What bothers me the most is that they think they know how to do my job better than me and it’s always frustrating to have to prove them wrong.

Anidela: my experience is very similar to Angeles’. Some of the people we deal with outside FairMail find it difficult to accept that a young woman can be in charge of an enterprise and they simply don’t take me seriously. I always have to make twice the effort to gain their trust first, and then to be listened.

What’s your message to other women?

Angeles: To other women in decision making positions, I’d say be honest to yourself and to others. Never let diminishing remarks question how much you value and find your way to be independent so that no one can stop you from shaping your own future. Last but not least, I would say never stop learning, it’s the only way to keep growing and improving.

Anidela: Never be afraid to show who you really are and what you are capable of achieving. Never feel lesser than your male counterparts and don’t let people underestimate you.

A special guest from Brazil

lundi, janvier 28th, 2019

On Saturday (28/01) we had a special guest from Brazil. Professor Edson Sadao Iizuka from the Management Department of the « Centro Universitário FEI of São Paolo is conducting a research study on social enterprises based in South America that operate on an international level. He’s traveling across the continent to gain a first-hand experience on how they work, their potential and the challenges they are facing. The focus of his research is on the internationalization of social enterprises and on how they can become stronger players in the market.

He spent the whole day with us learning about FairMail and interviewing directors Kira and Federica, local managers Angeles and Anidela and photographers Julisa and Kzannier.

Talking to him was inspiring to say the least because he gave us a broader perspective on the role of social enterprises in South America and a very clear picture on the common challenges that this type of businesses faces every day.

It was an honor for us to contribute to his research and we look forward to reading his final paper.

Show your love with a sustainable card!

lundi, janvier 22nd, 2018

Nothing says “I love you” like a fair trade card!

Thanks to the talent and creativity of our teenagers from Peru, India and Morocco, FairMail can offer you a wide range of Valentine’s cards to tell the people you love how much you care for them.

It’s amazing to think of all the things that our teenagers used to make beautiful hearts: from flowers to matches, from cups to corn, not to forget newspapers, hands, balloons, pastels and stones. There is really no limit to creativity! Also, we are proud of the fact that in most of the cases the props that our photographers use are almost always free or cost very little money.

So why should you go for a fair-trade Valentine’s card this year? There are several reasons and we feel the most important are:

1)      You’re actively contributing to the empowerment of our teenagers in terms of education and housing conditions;

2)      You’re contributing to the economic development of the host country on a larger scale;

3)      You’re helping FairMail invest in photography gear;

4)      You’re sending a great message to the person that will receive the card.

So, what are you waiting for? Shout out your love with a fair-trade card, you’ll make the world a better place!

FairMail and Goldbek winning the 2018 “Hamburg! Handelt! Fair!” competition

lundi, janvier 22nd, 2018

2018 couldn’t be off to a better start! Last week the Hamburg City Hall hosted the final round of the Hamburg! Handelt! Fair! competition.

The aim of the competition is to raise awareness on fair trade products and to implement effective marketing strategies to promote them on the market. Six teams of students from six local universities worked hand in hand with Hamburg-based companies that sell fair trade products and came up with thorough market research that were presented on January 11, 2018 before a 10-member jury of businesses and local associations.

We couldn’t be happier and prouder to announce that the students from EBC Hochschule Hamburg, supported by our German publisher GOLDBEK, won the first prize! Astrid, Lea, Laura and Sylie provided a very accurate insight on how FairMail and Goldbek could improve our online brand awareness and visibility.
On behalf of the whole FairMail family, congratulation on your achievement, girls!!

Célébrez la Journée mondiale du commerce équitable avec 25% de réduction sur les cartes de commerce équitable

mardi, avril 25th, 2017
FairMail Peru's #Agents of Change united

FairMail Peru’s #Agents of Change united

Agents for Change across five continents will join hand in hand for Fair Trade and the Planet to celebrate World fair Trade Day on 13 May 2017. Join us and be part of the movement by sending out a fair trade greeting card to someone you have been thinking about lately.

25% discount on fairtrade cards

This year we made joining in easier than ever, offering a 25% discount on all of FairMail’s fair trade greeting cards. Just enter WFTD2017 in the discount code field at the end of placing your order and you will receive the discount (without affecting the earnings per card by the teenagers by the way!).

WFTO's World Fair Trade Day on the 13th of May

WFTO’s World Fair Trade Day on the 13th of May

#Agents of Change

The FairMail Peru team has also been part of the preparations for World Fair Trade Day. Contributing their Agents of Change photograph and video to the WFTO’s campaign.

Click here to go to FairMail’s Webshop and get your 25% discount! The discount will only be valid from the 4th until the 13th of May 2017

Semaine du commerce équitable: 20% de réduction!

mercredi, octobre 26th, 2016
Fair Trade Week 2016

Fair Trade Week 2016

From the 29th of October till the 5th of November we celebrate Fair Trade Week.

This means showing how fair trading practices can make a real difference for disadvantaged producers worldwide. As loyal FairMail fan we think it is only fair to let you be part of the party. By offering you a 20% discount on all the cards in our webshop.

Just enter the discount code FTW2016 at the end of your order to celebrate!

Go to FairMail’s webshop

Nouveau collection de cartes du commerce équitable

lundi, juin 27th, 2016
FairMail's new fair trade greeting card collection

FairMail’s new fair trade greeting card collection

We are very proud to present FairMail’s 2016 summer collection consisting of 16 great new fair trade greeting cards.

Nearly all of the Peruvian teenagers contributed with one or more of their fair trade photo’s to the new card series, developed in cooperation with FairMail’s German publisher Goldbek.

New fair trade greeting cards
Have a look at the 16 new cards in FairMail’s web shop by clicking here.

Medalit's first German FairMail card

Medalit’s first German FairMail card

An important lesson in life
A special mention goes out to 16 year old Medalit, who managed to get her first German FairMail card. A big motivator for her and proof that the improved motivation she was showing over the past few months, does pay off with something positive she can be proud of. A life lesson we hope Medalit will remember.

Répandre l’amour, aussi pour le commerce équitable!

jeudi, février 4th, 2016
New Fair trade Valentine card by Juan Gabriel

New Fair trade Valentine card by Juan Gabriel

This year you can combine expressing your love for someone special with expressing your love for fair trade; by sending a fair trade Valentine card!

In cooperation with Greetz we selected 31 love pictures taken by the Indian, Moroccan and Peruvian FairMail teenagers which you can personalize to make your own customized card. After writing your text and filling in the address of your loved one Greetz takes care of the printing and posting of your card.

New Fair trade Valentine card by Jorge

New Fair trade Valentine card by Jorge

On the inside of each card you can see the face, name, age and email of the teenager who took the picture and the message that he or she gets to invest 43 eurocent into his or her own education through the purchase of the card.

This year we have 3 new Valentine cards to choose from with pictures by Kzanier and Jorge, including two special “Magic Cards”.

On Kzanier's Magic card you can add two names onto the red hearts

On Kzanier’s Magic card you can add two names onto the red hearts

You can even ask Greetz to accompany the card with fair trade chocolate, flowers or a heart balloon!

Click here to see FairMail’s entire Valentine day card collection both on Greetz (31 different Valentine cards) and in FairMail’s webshop (50 different Valentine cards).

FairMail: la garantie commerce équitable

jeudi, avril 30th, 2015
The Fair Trade label, soon to be found on the FairMail cards

The Fair Trade label, soon to be found on the FairMail cards

Le « Commerce équitable » est un concept de plus en plus largement utilisé. Avec la croissance du marché du commerce équitable, nous pensons qu’il est très important d’expliquer pourquoi FairMail est le seul acteur de cartes de vœux équitables dans le monde.

FairMail est membre de l’Organisation mondiale du commerce équitable IFAT depuis 2010. A ce titre, l’activité de FairMail est vérifiée. Depuis l’année dernière l’IFAT a mis en place une nouveau « modèle de garantie commerce équitable » encore plus stricte que le précédent. Celui-ci s’assure que les organisations sont conformes avec les principes du commerce équitable et que des améliorations sont continues au cours des années grâce à la mise en place d’un système de surveillance. FairMail est devenu le premier membre hollandais de l’IFAT à intégrer ce nouveau modèle.  Il nous est maintenant possible d’imprimer le label « commerce équitable » de l’IFAT sur nos cartes. Celui-ci assure à nos clients que leur achat a un impact positif sur les producteurs défavorisés au Pérou, en Inde et au Maroc.

All  books on the table during Fair Trade audit in Peru

All books on the table during Fair Trade audit in Peru

Le contrôle consistait dans un premier temps à donner une explication détaillée du fonctionnement de FairMail, de vérifier que celui-ci soit conforme aux critères du commerce équitable de l’IFAT, de fournir les preuves nécessaires. Cette audit externe a été réalisé par FLO-Cert, un organisme de certification allemand de commerce équitable, en consultant nos documents, nos finances et les contrats. Cela a été suivi par un autre audit de FairMail au Pérou par une tierce partie, avec des interviews de nos adolescents, la vérification de leurs gains et de leurs économies ainsi que la vérification de la sécurité de leurs conditions de travail. En conclusion, tout s’est révélé conforme aux normes du commerce équitable de l’IFAT, avec juste quelques mineures suggestions d’amélioration.

Avec le logo figurant sur plus d’un demi-million de cartes vendues dans le monde chaque année, nous espérons également aider au développement de la visibilité et l’acceptation de ce nouveau label. De cette façon, ceci aide FairMail mais également toute la communauté du commerce équitable !

En savoir plus sur l’adhésion de FairMail sur le système de garanti du commerce équitable.

Nouveau: Téléchargement direct de photos commerce équitable

vendredi, janvier 30th, 2015
Fair Trade stock photograph by Anidela from Peru

Fair Trade stock photograph by Anidela from Peru

Saviez-vous que les photos de nos adolescents sont également disponibles en téléchargement direct, depuis le site internet de FairMail ?

Tout récemment, nous avons lancé la première base de stockage de photographie de commerce équitable existante dans le monde, avec la possibilité de télécharger directement des images prises par nos adolescents à faible résolution (72 dpi). Et à partir de 19,95 euros par image. C’est le moyen idéal pour obtenir rapidement et facilement entre vos mains vos images FairMail préférées pour tous vos usages.

Cette nouvelle fonctionnalité sur le site FairMail est également destinée aux responsables de médias sociaux (professionnels), aux blogueurs et aux éditeurs à la recherche d’images numériques de commerce équitable. Avec plus de 7 750 images de commerce équitable étiquetés avec plus de 875 mots clés, ils sont certains de trouver ce dont ils ont besoin dans notre base de données. Toutes les images sont également disponibles en haute résolution (300 dpi) pour une version imprimable.

Contactez-nous pour plus d’informations. N’hésitez pas à parler de cette nouvelle plateforme autour de vous, à des professionnels ou indépendants susceptibles d’être intéressés ! Merci d’avance !