Posts Tagged ‘Ben and Jerry’s’

Peruvian teenagers take pictures for Ben & Jerry’s corporate Christmas card

Sunday, September 15th, 2013
Ksanier being assisted by volunteer Jie during the photoshoot

Ksanier being assisted by volunteer Jie during the photoshoot

Even though it is still summer in many parts of the world, our teenagers are already busy taking pictures for the upcoming Christmas card season. Among their customers this year is Ben & Jerry’s. They requested a tailor made picture for their fair trade corporate Christmas card. In order to do so they sent a box stuffed with all kinds of Ben & Jerry’s props like caps, pens, slippers, cooler bags, ice cream cups etc. to our teenagers in Peru.

Yomira drawing her idea for a perfect picture

Yomira drawing her idea for a perfect picture

The teenagers in Peru set their creativity to work. By first imagining their perfect picture that transmits the right feeling. After drawing their perfect picture they presented their ideas to the other photographers so everyone could give and get valuable feedback. By now everyone knew what to do and went to work.

Anidela working on her perfect picture

Anidela working on her perfect picture

After every photography session the pictures where evaluated during the FairMail class on the computer. With the help of the volunteer photography trainers points for improvement where discussed. This way in several rounds the pictures actually started becoming “perfect pictures”.

A pre-selection of 40 images has been sent to Ben & Jerry’s who will pick their favorite image for this year’s card. Exciting!

One of Anidela's pictures for Ben & Jerry's

One of Anidela’s pictures for Ben & Jerry’s

Would you like your employer to also send out fair trade Christmas cards, either custom made or from our stock? Then have a look at this digital flyer about what FairMail has to offer.

And let us know who within your company or organization we can contact directly. Thanks for your help!

One of Jorge's pictures for Ben & Jerry's

One of Jorge’s pictures for Ben & Jerry’s

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FairMail wins first edition of Ben & Jerry’s Social Entrepreneurship competition

Sunday, August 26th, 2012
FairMail Founder Peter den Hond after his pitch

FairMail Founder Peter den Hond after his pitch

Middle in the tropical jungle of Uganda FairMail was chosen as winner in the first edition of Ben & Jerry’s “Join Our Core” competition, aimed at finding the best business plans by young social entrepreneurs from Europe. After a 6 month search and going through all the idea’s the Dutch company FairMail was chosen as The Netherlands’ most sustainable & innovative idea. The company wants to contribute to solving the problem of child labour through a business approach. This means FairMail won the first prize of 10.000 euro, 6 months guidance by Ashoka and that the FairMail logo will be printed on the tubs of a brand new Ben & Jerry’s ice cream flavour in 2013.

From the nearly 200 entry’s a qualified jury selected 15 finalist for the final stage in Uganda. During 10 days the finalists lived and worked together with a group of young fair trade vanilla farmers. Together they explored the business possibilities for the farmers to diversify their income and help their communities to develop.

From the Netherlands FairMail was chosen as winner. Besides FairMail the winners where Rubies in de Rubble from the UK, Archipelago from Ireland, Mattecentrum from Sweden and Play31 from Denmark.

According to FairMail founder Peter den Hond it is a great honour that FairMail was chosen from all the great business ideas. “Especially for the ex-street children from Peru that take the pictures on our fair trade greetings cards. With the prize money FairMail can set up a new production unit in Morocco later this year. With the guidance by Ashoka and with our logo printed on millions of Ben & Jerry’s packages it will be possible for FairMail to increase her impact. And give more teenagers the opportunity to finance their own education through the sale of their own pictures.”

FairMail winner Join Our Core Competition

FairMail winner Join Our Core Competition

Besides the jury’s prize FairMail also won the people’s choice award earning another 1.000 euro. Thanks to all the people that voted for FairMail!

Click here to see more pictures from the finals in Uganda.

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FairMail makes it to the finals of Ben & Jerry’s Join Our Core Competition

Wednesday, May 30th, 2012
15 Finalists of Ben & Jerry's Join Our Core Competition

15 Finalists of Ben & Jerry’s Join Our Core Competition

Last Week FairMail learned it made it to the finals of Ben & Jerry’s Join Our Core Competition. Ben & Jerry’s are on the hunt for some bright sparks in the UK, Ireland, Denmark, Sweden & the Netherlands, who are creating cool new models for sustainable business which will help make a difference in communities. To decide who would go through to the finals 25 social entrepreneurs from 5 countries had to pitch for a panel of judges in the “Dragon’s Den” studio in London on Wednesday the 23rd of May. Ben & Jerry’s founder Jerry Greenfield was amongst the judges just like Dutch astronaut Wubbo Ockels.

The five Dutch finalist with Jerry Greenfield

The five Dutch finalist with Jerry Greenfield

That same evening the judges announced that FairMail was one of the 15 finalists battling for the final victory during a 10 day mission in Uganda in August. There FairMail founder Peter Den Hond will have to work alongside young local social entrepreneurs trying to diversify the income of the farming members of the local fair trade vanilla cooperative that is used to make Ben & Jerry’s delicious ice cream.

If FairMail wins it not only means a 10.000 euro cheque to invest in FairMail, but also mentioning of FairMail’s name and logo on Ben & Jerry’s ice cream tubs plus 6 months mentoring by Ashoka. The final result will be on the 22nd of August 2012.

There is also a People’s voting competition. With your vote you can help FairMail win an additional 1.000 euro prize to invest in the setting up of FairMail Morocco. Just click here to cast you vote. Thank you so much!

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