Archive for the category "Perú"

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Anuncio de la programa de la gira por Europa con los adolescentes Peruanos.

martes, junio 25th, 2013
FairMail Peru photographer Yomira

FairMail Peru photographer Yomira

After announcing the European visit of two Peruvian teenagers two months ago we are now happy to announce their travel schedule. During these programmed activities you can personally meet Yuli and Yomira between the 21st of August and the 10th of September 2013.

The two FairMail Peru photographers will visit The Netherlands, Belgium, France and Germany. We will start the tour and give a huge welcome to Yuli and Yomira during a special kick-off event in Utrecht, The Netherlands on Saturday the 24th of August 2013. Please click here if you would like to receive an invitation to come to this event with free FairMail/Ben & Jerry’s ice cream!

Dhiraj explaining German television the unique story behind his cards

Dhiraj explaining German television the unique story behind his cards

The goal of their visit is to investigate their greeting card market and promote the unique story behind the FairMail cards. We have set up the program to fulfill these goals. During the three weeks they will visit representatives of the fair trade community, product developers designing products with their pictures, publishers printing their cards and shops selling them. They have also been selected to present FairMail and their personal story at the central stage of the FAIR! B2B trade fair during two days in Dortmund, Germany. Also they will be meeting FairMail’s stock photography and “printing on demand” partners like Hollandse Hoogte and Greetz. On the 31st of august they will be meeting FairMail’s end customers while selling FairMail cards to the visitors of the free Westerpop music festival in Delft, The Netherlands. Click here to download the complete schedule.

FairMail stand at Mundial music festival in 2012

FairMail stand at Mundial music festival in 2012

This year the theme of the European promotional tour will be “Back to School”. In august most European children go back to school, with the media often reporting about school related novelties. This year we hope to interest them for the novelty that in Peru, India and Morocco teenagers are also going back to school. But not after a pleasant holiday like most kids in Europe, but in their case after a youth working as child laborers. Thanks to their hard work and the sale of their fair trade pictures they have been able to change their destiny. And now two of them are here in Europe, available for interviews. We are still looking for more media contacts willing to interview Yomira and Yuli. Please let us know if you have any contacts. You can download the press release here.

FairMail Peru photographer Yuli

FairMail Peru photographer Yuli

Click here to contact us if you would like to meet Yuli and Yomira or join us on the tour for a day or so.

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Posted in FairMail, Francia, Alemania, Perú | No Comments »

Nueva video y informacion sobre viajes de fotografia a Peru y la India

martes, abril 23rd, 2013
Working together on new FairMail Cards during the trip

Working together on new FairMail Cards during the trip

The team of FairMail India just returned from their first photography trip to Uttarakhand in the Indian Himalaya’s accompanied by 4 photographers from Belgium and the Netherlands.

With this link you can watch the video of their trip among the mountains, lakes and temples of the Himalaya’s while taking pictures for the new FairMail cards.

For all of those interested in learning more about the 5 planned trips to Peru and India in 2013 and 2014 FairMail is organizing an information session on the 25 th of May in Oegstgeest the Netherlands from 15.00 till 17.00.

For more information or to register please click here.

Below you can watch the video made during the last trip:

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FairMail Peru se adapta al cambio climatico

martes, abril 23rd, 2013
Jorge, Sebastian and Renato putting on the new roof

Jorge, Sebastian and Renato putting on the new roof

A fresh wind of change is also blowing through the FairMail office in Peru where the photography teaching area and storage room are being remodeled. Due to climate change the dessert city of Trujillo is now regularly hit by surprise rain showers neither the city nor the FairMail office where prepared for. The tent above the teaching area wasn’t giving enough protection anymore. Also the red glow it gave to all the pictures taken under the tarp had been a nuisance for a long time.

Part of the FairMail Peru team enjoying the new roof

Part of the FairMail Peru team enjoying the new roof

So when, with the help of a donation from a photography traveler, the opportunity was there we decided to replace the tent with a decent and transparent plastic roof. This is now finished as you can see in the pictures with the new classroom only needing a new paint job. Thanks to the help of the teenagers who helped during the construction really making it their classroom again.

Next on the list, remodel the storage room

Next on the list, remodel the storage room

Next on the list is the construction of a professional photo studio in the former storage room. With FairMail’s changing business model towards concept and picture licensing instead of own card production the old storage room is no longer necessary. With the increased demand from our customers for “table top photography” in different greeting card themes we decided to change the storage room into a mini photo studio. The old shelves will be converted into glass tables letting through soft light on which we will place the new tabletop photo studio’s we bought with the help of a donation by Back Picture. We are also looking to install special lighting and increase the space so all the teenagers have enough space to let their creativity go wild.

We are very happy that now in Peru the teenagers can do what they do best under better circumstances and would like to thank Marlies Ketelaar and Back Picture for their valuable financial support in improving our production facilities. The Peruvian teenagers are very happy with their more professional photo studio.

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Posted in FairMail, Perú | No Comments »

Nuevas postales para jour du mama en Greetz

martes, abril 23rd, 2013
New Mothersday Card

New Mothersday Card

Next Sunday the 12th of May is Mother’s day. This is not only celebrated in the west but also by our teenagers in Peru, India and Morocco. With this link you can see how the teenagers like to express their love for their mothers.

So you can do the same we developed a new FairMail mother day card collection on Greetz. In total there are 25 new cards available with pictures made by our teenage photographers in Peru, India and Morocco.

New Good Luck card

New Good Luck card

On the Greetz website you can choose the picture of your choice and design your own Mother’s day card after which Greetz takes care of printing and sending the card for you to anywhere in the world. Just as with any other FairMail card you and your mother can see the picture, name, age and e-mail of the teenage photographer on the inside of your card.

New Birthday Card

New Birthday Card

Of the sale of each card 32 eurocents goes toward the education of the teenage photographer,(the highest amount for any type of FairMail card. By ordering Greetz cards via this link you can even double this amount as Greetz rewards FairMail for every visitor coming via the FairMail website.

Congratulations with your exams card

Congratulations with your exams card

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Photographe Elmer de FairMail Peru mejora la seguridad de la casa de su mama

martes, abril 23rd, 2013
Elmer's mothers house before remodelling

Elmer's mothers house before remodelling

Also looking very new is the house of ex-FairMail Peru photographer Elmer Machuca Chacon. When he turned 19 last year he not only left FairMail, but also the Mundo de Ninos boys home for ex-street children and moved back into his mother’s house in El Alto in Trujillo. The house he had left when he was 11 years old to roam on the streets (click here for the video about Elmer’s life back then).

El Alto is a new part of the city of Trujillo, lying on the sandy outskirts overlooking the city. Many of the newcomers to the city, looking for work they can’t find in the rural areas, squat a piece of land here to build their new home. Like Elmer’s mother 10 years ago. With a lot of poverty and little social cohesion El Alto is a dangerous part of Trujillo which Elmer himself encountered when he was robbed last January.

New doors placed in Elmer's house

New doors placed in Elmer's house

To make sure he and his family are at least safe inside their house Elmer used part of his FairMail earnings to remodels his mother’s house. He bought new strong iron doors, barred windows and new locks. While installing the metal work in the walls of the house they re-did the front façade of the house in one go, giving it a fresh new look. Of the 50% profit that the teenagers earn they can spend a maximum of 25% to improve their family housing, this way giving their family a short term benefit too of their children’s participation in FairMail.

While they where at it they pimped up the front facade of the house

While they where at it they pimped up the front facade of the house

His family is very thankful for Elmer’s support, especially after his difficult youth. Mrs. Eva Maria, his mother, is very proud of her son and the results he is booking and thankful to the people who bought her son’s cards and pictures.

View the video made about Elmer’s life before he got into FairMail below:

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Dos adolescentes del Peru visitan a Europa para hacer promoccion

lunes, marzo 18th, 2013
FairMail India teenager Dhiraj during 2012 Promotional tour

FairMail India teenager Dhiraj during 2012 Promotional tour

For the fourth time FairMail is organizing a European promotional tour with the assistance of two of our teenage photographers. The goals are to spread the unique story behind FairMail’s greeting cards and to take valuable knowledge about the European card market back to the other photographers in Peru and India so they can adapt their product even better to the wishes of their customers. Who could do this better than the teenagers themselves?

That is why after a difficult selection procedure two Peruvian teenagers were selected to make the trip of their life to 5 European countries in August and September of 2013. Yuli and Yomira where selected on the basis of their English skills, their motivation and their ability to communicate the story behind their cards.

Yomira showing her FairMail Cards

Yomira showing her FairMail Cards

The tour will start on the 23rd of August in Amsterdam and end on the 12th of September in Amsterdam again. We are still working on the definitive program, but the idea is to promote their cards and visit their customers in the Netherlands, Belgium, France, Switzerland and Germany. Stay tuned to our Facebook and this blog for the latest details about the program.

Yuli showing her FairMail Cards

Yuli showing her FairMail Cards

To make the trip a success we are still looking for people who can help us with:

– PR and Marketing advise. We could use the help of a professional PR agency to help us make the tour more effective. We are investing a lot of money in getting the teenagers over here, but how do we make it a good investment?

– Television and media contacts. We are looking for journalists and other media contacts in Germany, France, Belgium, The Netherlands and Switzerland to give them the opportunity to interview the teenagers.

– Things to do for our teenagers during Promotion tour. We are looking for places to visit and people to guide us. Places that are interesting for the teenagers to see (schools, cities, landmarks), but also places where they can promote their cards (festivals, shops, fair trade towns). Do you live in Germany, France, The Netherlands, Belgium or Switzerland and would you like to help make this the teenager’s trip of a life time, then please get in contact with us!

If you have any suggestions, please get in contact with us by clicking here.

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Posted in FairMail, Francia, Alemania, Perú | No Comments »

Ganancias de los adolescentes en 2012

lunes, marzo 18th, 2013

20.992 Euro. That is the total amount the 44 FairMail teenagers in Peru, India and Morocco earned from the sale of their picture and greetings cards in 2012 for their education, housing and medical funds. This makes the total amount earned by the teenagers since the start of FairMail in July 2006 add up to 95.779 euro.

Akaash in his old mechanics workshop

Akaash in his old mechanics workshop

The biggest earner in India was Akaash who earned 1.667 euro in 2012 which he invested in his private tutorship (when he started FairMail he was not attending school because he could not read and write) and in his motorcycle repair shop he runs with his father. This year they decided to buy a bigger and better situated piece of land where they could expand their business and offer more services.

Elmer with his laptop and graphic design certificates

Elmer with his laptop and graphic design certificates

The biggest earner in Peru was Elmer who earned 1.449 euro in 2012 which he invested in preparing for and entering the private Cesar Vallejo University to study communication sciences. Despite passing all his first year courses he took the brave decision to quit after the first year and choose a more practical graphic design and photography academy to pursue his dreams.

Sandhya doing her homework at home

Sandhya doing her homework at home

The Indian girl with the highest earnings in 2012 was Sandhya who earned 1.330 euro in 2012. She used this money to pay for her school necessities and private tuition. But the majority she added to her savings (no amounting up to 2.191 euro) which she will use after finishing high school hoping to prepare for and enter medical school.

Yuli in front of her university

Yuli in front of her university

In Peru the highest female earnings were achieved by Yuli who earned 1.203 euro in 2012. She used the money to prepare for and enter Trujillo’s national university to study languages to become a language teacher in the future. She still has 4 more years to go and will need all the sales she can get to finish her career.

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Taller de information sobre los viajes de fotografia

lunes, febrero 4th, 2013
Helping out on a photography trip

Helping out on a photography trip

Are you looking for an original holiday destination this year? Why not consider coming along on one of FairMail’s photography trips?

Travelling together with the FairMail teenagers to off-the-beaten-track destinations gives you a unique insight into real life in Peru and India. The good thing is you don’t only treat yourself to a great holiday, but also one of the teenagers who you sponsor with your booking.

Learn more by clicking here or participate in one of the two information sessions on the 9th of February or the 25th of May in the Netherlands.

For more information or to register for an information session click here.

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Primera pelicula «stop motion» hecho durante viaje de fotografia

lunes, febrero 4th, 2013

La meta principal de los Viajes de fotografia son sacar foto’s para las nuevas postales. Pero de vez en cuanto hacemos algo nuevo para que los chicos no se aburen y para estimular la creatividad un poco. Durante el ultimo viaje esto resulto en las dos primeras «videos-stop-motion» hecho por el equipo de FairMail Peru.

Con mas de 250 foto’s cada uno dos diferentes grupos hicieron su pelicula animda. Un video de naturaleza con un flor enamorada y una comedia sobre un trans sexual conquistando a los corazones de las mujeres.

Para ver mas video visita el canal de FairMail’s en YouTube.

Para ver mas fotos del ultimo viaje de fotografia a Chachapoyas, Peru visita la pagina de FairMail en Facebook.

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Adolescentes de FairMail empiezan su proprio negocio de pasteleria

lunes, febrero 4th, 2013
Patricia and Betty putting their cakes in the oven

Patricia and Betty putting their cakes in the oven

Two of the Peruvian FairMail teenagers who left FairMail at the end of 2012 (due to reaching the age limit) have started on a new endeavor: starting a bakery business together. Patricia used her FairMail earnings to study gastronomy and with the help of one of FairMail’s partners ACJ she also followed a bakery course. Betty used her earnings to study business administration. With Patricia’s creativity and entrepreneurial spirit and Betty’s structured way of working and understanding of finances they could be the perfect match. We asked them how they came up with the idea and what they are up to:

How did you get the idea to start a cake bakery business?

Patty explains: “At first I wanted to start a restaurant in our home where all the mothers from the neighborhood could come and eat. But we didn’t have enough money to invest so we started selling snacks. Unfortunately that didn’t go very well. I also made cakes for me and my family now and then. The neighbors who would join us said the cakes where delicious and asked why we didn’t start to sell cakes. At home I have a small oven, but it is too small. But at a nearby NGO (ACJ El Milagro) they have a professional bakery kitchen and they let me use their oven. Also they helped me with a bakery course where I learned a lot of things which I am using now.”

Betty making some delicious dough

Betty making some delicious dough

And how did you end up joining Betty?

Betty explains: “Patty asked me a long time ago if I wanted to help. She was looking for someone that could assist her, or would be her business partner. But at that time I had problems at home so I didn’t say yes then. But now I have decided to join her and now we do everything 50/50.”

So what is the name of your company?

“We don’t know yet unfortunately. All ideas are welcome!”

Check FairMail’s facebook to join in the online discussion and voting for a new name for Betty and Patty’s company.

How is business going for you now?

“At this moment we are baking about 10 cakes per week. We sell them at 10 soles (about 3 euro) while they cost us around 5 soles to make. It is a lot of work because we make the batter by hand. First we bought small amounts of ingredients, but now we have invested in buying a big bag of flower and sugar so the production price goes down and we make more profit. We also want to buy more cake molds as now we have only 4. We want to grow so we hope that everyone in the neighborhood knows about us soon and orders with us!”

Proud Patricia showing her soon-to-be-cak

Proud Patricia showing her soon-to-be-cak

Even though Patricia and Betty are no longer active as photographers for FairMail they keep earning money with the sale of their cards and photo’s. Over the coming months they will invest their earnings in their business. We wish Patricia and Betty all the best with their new endeavor and many more cakes to come!

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Posted in FairMail, Perú | No Comments »

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