Archive for the category "France"

Program announcement European promotional tour with Peruvian teenagers

Friday, May 1st, 2015
FairMail Peru photographer Angeles

FairMail Peru photographer Angeles

FairMail is organizing its 5th European promotional tour! This time guest starring FairMail Peru’s teenage photographers Anidela (16) and Angeles (17).

We are now ready to announce an action packed programme for their visit to Germany, the Netherlands and Belgium. During their 17 day visit they will be telling their personal story behind their unique fair trade greeting cards to as many people as possible, plus investigating “their” greeting card market. And not to forget, making their trip of a lifetime as they have never been outside of Peru or in an airplane before!

FairMail Peru photographer Anidela

FairMail Peru photographer Anidela

Below you can find their scheduled photography exposition, school visits, photography workshops, meetings with their clients, festival attendances and trade fair presentations. Please feel free to join along and meet Anidela and Angeles in person. Also if you have any tips and suggestions on how to get their story across in local or national media, please contact us here.

Below you can watch the video we made for the 2013 promotional tour. The video for this year will come out soon!

Program FairMail Promotional tour 2015

Date Activity Comments
Tuesday 16th of June 20.15 Departure from Lima, Peru
Wednesday 17th of June 15.40 Arrival in Amsterdam
Thursday 18th of June 10.00 sightseeing Amsterdam and interviews

15.00: Visit customer www.Greetz.nl in Amsterdam

Opportunity for interviews with press
Friday 19th of June 17.00 – 19.30 Official kick-off event at Naarden photography festival Opportunity for interviews with press
Saturday 20th of June 7.00 Driving to Bad Hersfeld, Germany

14.00 Presentation at fair trade fair in Bad Hersfeld

Sunday 21st of June 10.00 Driving to Hamburg, Germany

15.00 meeting with FairMail Distrubution partner in Hamburg

Monday 22nd of June 10.00 Marketing workshop with FairMail distribution partner

Sightseeing Hamburg

Opportunity for interviews with press
Tuesday 23rd of June 10.00 Drive to Ludwigsburg

18.00 – 19.30 Opening FairMail photo exhibition Ludwigsburg

20.00 Photo excursion Ludwigsburg

Opportunity for interviews with press
Wednesday 24th of June 10.00 Visit Mörike-Gymnasium

13.30 Visit Weltladen

15.00 Driving to Rosmalen, the Netherlands

Opportunity for interviews with press
Thursday 25th of June 11.00 Presentation to buyers of fair trade shops in FairPlaza, Culemborg, The Netherlands

13.00 Visit Dutch logistic center and visit selling points with Dutch sales representative in Culemborg, The Netherlands

Opportunity for interviews with press
Friday 26th of June Free day Opportunity for interviews with press
Saturday 27th of June Festival photography and card sales at Festival Mundial in Breda the Netherlands Opportunity for interviews with press
Sunday 28th of June Festival photography and card sales at Festival Mundial in Breda the Netherlands Opportunity for interviews with press
Monday 29th of June Drive to Gent, Belgium

Photo exhibition Gent

Opportunity for interviews with press
Tuesday 30th of June Drive to Fair trade Municipality in Tervuren, Belguim

10.00 Visit Oxfam fair trade store in Tervuren, Belgium

12.00 Sightseeing in Tervuren and Brussels, Belgium

19.00 Opening of FairMail photo exhibition in Tervuren

Opportunity for interviews with press
Wednesday 1st of July 11.00 Presentation at FairCraftCentre in Bierbeek, Belgium and sightseeing in Leuven Opportunity for interviews with press
Thursday 2nd of July Write marketing report and make presentation
Friday 3rd of July 12.30 Departure from Amsterdam
Saturday 4th of July Arrival back in Lima

Results of FairMail’s European promotion tour

Sunday, September 15th, 2013

Learning which cards sell well
On the 11th of September, after travelling through Europe with two of FairMail Peru’s teenage photographers for three weeks, FairMail’s fourth European promotion tour ended.

After flying to the Netherlands for the first time in their lives Yuli  and Yomira  drove more than 3.000 kilometers through Belgium, France and Germany.

Presenting at the FA!R in DortmundOn their way they:

>> Presented FairMail on the main stage of a B2B fair trade fair in Dortmund.

>> Met with 6 corporate customers who buy their pictures in France, Germany, Belgium and the Netherlands

>> Gave 7 interviews to different newspapers and magazines (view here).

>> Saw their cards selling in 4 shops.

>> Learned what cards do and don’t sell well from 2 of their sales representatives.

>> Visited 1 music festival to sell their cards directly to the end consumer.

>> Took 2.400 pictures of Europe to show their family back home.

A dream come true: visiting the Eiffel tower>> Met up with nearly 40 ex-volunteers of photography trip travelers who visited Peru in the past.

>> Ended up with interesting 2 powerpoint presentation to present the results of their marketing studies to their colleagues in Peru and India.

Check out more pictures of the tour on FairMail’s Facebook page.

Program “Back to School” European tour with Peruvian teenagers announced

Tuesday, June 25th, 2013
FairMail Peru photographer Yomira

FairMail Peru photographer Yomira

After announcing the European visit of two Peruvian teenagers two months ago we are now happy to announce their travel schedule. During these programmed activities you can personally meet Yuli and Yomira between the 21st of August and the 10th of September 2013.

The two FairMail Peru photographers will visit The Netherlands, Belgium, France and Germany. We will start the tour and give a huge welcome to Yuli and Yomira during a special kick-off event in Utrecht, The Netherlands on Saturday the 24th of August 2013. Please click here if you would like to receive an invitation to come to this event with free FairMail/Ben & Jerry’s ice cream!

Dhiraj explaining German television the unique story behind his cards

Dhiraj explaining German television the unique story behind his cards

The goal of their visit is to investigate their greeting card market and promote the unique story behind the FairMail cards. We have set up the program to fulfill these goals. During the three weeks they will visit representatives of the fair trade community, product developers designing products with their pictures, publishers printing their cards and shops selling them. They have also been selected to present FairMail and their personal story at the central stage of the FAIR! B2B trade fair during two days in Dortmund, Germany. Also they will be meeting FairMail’s stock photography and “printing on demand” partners like Hollandse Hoogte and Greetz. On the 31st of august they will be meeting FairMail’s end customers while selling FairMail cards to the visitors of the free Westerpop music festival in Delft, The Netherlands. Click here to download the complete schedule.

FairMail stand at Mundial music festival in 2012

FairMail stand at Mundial music festival in 2012

This year the theme of the European promotional tour will be “Back to School”. In august most European children go back to school, with the media often reporting about school related novelties. This year we hope to interest them for the novelty that in Peru, India and Morocco teenagers are also going back to school. But not after a pleasant holiday like most kids in Europe, but in their case after a youth working as child laborers. Thanks to their hard work and the sale of their fair trade pictures they have been able to change their destiny. And now two of them are here in Europe, available for interviews. We are still looking for more media contacts willing to interview Yomira and Yuli. Please let us know if you have any contacts. You can download the press release here.

FairMail Peru photographer Yuli

FairMail Peru photographer Yuli

Click here to contact us if you would like to meet Yuli and Yomira or join us on the tour for a day or so.

Two Peruvian teenagers visit Europe for promotional tour

Monday, March 18th, 2013
FairMail India teenager Dhiraj during 2012 Promotional tour

FairMail India teenager Dhiraj during 2012 Promotional tour

For the fourth time FairMail is organizing a European promotional tour with the assistance of two of our teenage photographers. The goals are to spread the unique story behind FairMail’s greeting cards and to take valuable knowledge about the European card market back to the other photographers in Peru and India so they can adapt their product even better to the wishes of their customers. Who could do this better than the teenagers themselves?

That is why after a difficult selection procedure two Peruvian teenagers were selected to make the trip of their life to 5 European countries in August and September of 2013. Yuli and Yomira where selected on the basis of their English skills, their motivation and their ability to communicate the story behind their cards.

Yomira showing her FairMail Cards

Yomira showing her FairMail Cards

The tour will start on the 23rd of August in Amsterdam and end on the 12th of September in Amsterdam again. We are still working on the definitive program, but the idea is to promote their cards and visit their customers in the Netherlands, Belgium, France, Switzerland and Germany. Stay tuned to our Facebook and this blog for the latest details about the program.

Yuli showing her FairMail Cards

Yuli showing her FairMail Cards

To make the trip a success we are still looking for people who can help us with:

PR and Marketing advise. We could use the help of a professional PR agency to help us make the tour more effective. We are investing a lot of money in getting the teenagers over here, but how do we make it a good investment?

– Television and media contacts. We are looking for journalists and other media contacts in Germany, France, Belgium, The Netherlands and Switzerland to give them the opportunity to interview the teenagers.

Things to do for our teenagers during Promotion tour. We are looking for places to visit and people to guide us. Places that are interesting for the teenagers to see (schools, cities, landmarks), but also places where they can promote their cards (festivals, shops, fair trade towns). Do you live in Germany, France, The Netherlands, Belgium or Switzerland and would you like to help make this the teenager’s trip of a life time, then please get in contact with us!

If you have any suggestions, please get in contact with us by clicking here.

Indian teenage photographer meets customers in Europe

Wednesday, July 11th, 2012
Dhiraj giving a television interview in Wurzburg

Dhiraj giving a television interview in Wurzburg

From the 11th of June until the 3rd of July FairMail organized its third European promotional tour. Guest of honor during the 3 week road trips was FairMail India Photographer Dhiraj Kannaujia. FairMail invited him to come to Europe to tell the unique story behind his cards and to learn more about the greeting card market.

Both goals where achieved with success. Dhiraj gave no less than 12 interviews for the television, radio, newspapers and magazines in the Netherlands, Germany and France. To learn more about the market he visited 5 of FairMail’s publishers in the same countries plus Switzerland. During the tour we also visited business customers like the Dutch ethical ASN Bank, a consumer festival in the Netherlands and 5 FairMail selling points in Germany. In France Dhiraj presented FairMail during three regional meetings of the sales representatives of La Carterie who will be promoting their new range of ethical cards and calendar.

Click here to see the slideshow about the trip.

Below you can read or click and view a few of the media that reported on Dhiraj’s visit like:

• Dutch Trouw Newspaper interview (see below)

• German Television Report

• Dutch World Broadcasting service interview

• Dutch Article in One World Magazine

• German Newspaper articles 1&2 (see below)

• German Magazine articles 1&2

• Dutch Greetz interview

• Dutch article in My World

• Dutch article in India NU

Dutch article in National Trouw Newspaper

Dutch article in National Trouw Newspaper

German Newspaper Article

German Newspaper Article

Second German Newspaper article

Second German Newspaper article

FairMail’s European promotion tour ready to start

Friday, May 18th, 2012

FairMail is ready to get started with it’s European promotional tour that will take place from the 11th of June until the 3rd of July 2012. Special guests are two of FairMail India’s teenage photographers, Dhiraj and Anil. We just thought “Who is better at explaining the unique story behind the FairMail Cards and the impact it has on the life of its teenage photographers than the photographers themselves?”

Destinations

During the three week tour they will be visiting The Netherlands, Germany, Switzerland, France and Belgium (download the itinerary here). In each country they will be promoting FairMail via interviews with the media, meetings with the shops and sales people that sell their cards and of course directly with the people that buy their cards at public music festivals. Besides promotion the other goal of the trip is that they investigate “their” Western greeting card market. What kind of pictures sell well, what are the latest trends and what is the competition doing? Back home in India they will present and share their valuable market knowledge with their fellow young photographers so the whole team is better equipped to sell to their main market. Besides these “serious” goals the trip will simple be the trip of their lifetime and a chance to meet up with former photography volunteers and participant of the photography trips to India in the past. What an experience!

Meet the teenagers

For you it is a unique possibility to meet the teenagers in person, hear their personal story and ask any questions you want. Feel free to hook up with us anywhere along the road. Find out when we will be close to you by downloading the travel itinerary here.

On the 12 of June we are also organizing a kick-off event for the tour in Amsterdam. The teenagers will present themselves, we will be showing a movie about their life in India and what there work for FairMail looks like, opening of a photography exhibition and an American auction of one of their photographs. It will be a big party and a great chance to meet them. You can download your invitation here.

For more information about the promotional tour, meeting the teenagers of for organizing an interview with them please contact Peter:

peter@fairmail.info

00-31-(0)6-52020467

First French FairMail calendar available now!

Tuesday, May 8th, 2012
French FairMail Calender 2013

French FairMail Calender 2013

FairMail’s first French calendar is now available!

In cooperation with FairMail’s French publisher “La Carterie” a 2013 calendar was produced. The artistic team at La Carterie choose to make a fair trade calendar using 12 portraits made by the FairMail teenagers in Peru and India.

In May the La Carterie sales force will start to sell and distribute the calendar to their selling points all over France. Click here to download the low resolution calendar

Two Indian FairMail teenagers visit Europe in June

Wednesday, April 25th, 2012

FairMail India photographer Dhiraj

FairMail India photographer Dhiraj

What’s happening?

In June two Indian FairMail teenagers are coming to Europe to promote their greeting cards and learn more about the European card market they sell their pictures to. If all goes according to plan Anil Rao (15 years old) and Dhiraj Kannaujiya (19 years old) will travel through Europe between the 11th of June and the 3rd of July 2012. During this period they will visit the Netherlands, Germany, Switzerland, France and Belgium.

FairMail India photographer Anil

FairMail India photographer Anil

Preparations being made:

We are currently busy preparing their travel schedule in which they will visit their most important clients, do press interviews, open picture exhibitions and sell their cards directly to consumers at different consumer festivals. If you have any suggestions or contacts to help get press coverage for the teenagers’s visit please contact us by clicking here!

Hope for the best & pray for the rest:

Now all we have to hope for is that also Anil gets his passport in time (he has already been waiting over 7 months!) and that the visa application on Monday the first of May goes well.

A big thank you for:

The Promotional tour would not have been possible without the kind financial and organizational support of: FairMail Distribution Partner in Germany, La Carterie in France, Fair Trade shop in Delft and the Fair Media Foundation in the Netherlands.

FairMail signs deal with French publisher

Wednesday, April 25th, 2012

Logo-La-carterieFairMail is very happy and proud to announce the exclusive partnership it has signed with card publisher “La Carterie SAS”, which is the number one brand in the French greeting card market.  The company owns famous brands such as Hallmark, Yvon and Hazan. In the partnership FairMail will provide the pictures and FairMail concept which the product developers of La Carterie will convert into tailor made “solidarity products” for the French market. The first French FairMail Calendar for 2013 is ready to be sold to the first French shops!

French FairMail Promotional video

In order to explain how FairMail works to the employees of La Carterie the teenagers from Peru and India made a special French promotional video in which they tell their story in their best French! Have a look below:

A word from La Carterie’s CEO: Mr Olivier Draeger:

As part of La Carterie’s sustainable development program, it is very important for La Carterie to work with a partner like FairMail which proposes a concrete action to build a better world. “We have been very touched by FairMail project and its activities based on fairtrade” according to Olivier Draeger, CEO of La Carterie. “We think that this partnership will strengthen our knowledge and will enable us to share our mutual experiences. Our objective, from a business perspective, is to be an actor helping to decrease poverty.  We also aim to increase our employee’s awareness of the role and potential they have to contribute to society, thanks to their work”. La Carterie buys photos taken by teenagers to develop products such as greeting cards & calendars. 35% of the photo’s purchase price is directly transferred to teenagers for their education and housing.

FairMail in front of the La Carterie office last year

FairMail in front of the La Carterie office last year

In June two Indian FairMail teenagers will visit La Carterie’s headquarters in Paris and two regional sales meetings in the north of France so the teenagers can meet their new customer.