Archive for the category "FairMail"

Results of European tour

Wednesday, July 15th, 2015
Anidela and Angeles, the stars of the European tour

Anidela and Angeles, the stars of the European tour

In July two of FairMail’s teenage photographers toured Europe to tell the unique story behind their cards to as many people as possible. And to learn more about their card market. The tour was a big adventure for Anidela and Angeles who had never been in an airplane before. They were welcomed like stars in Germany, Belgium and the Netherlands.

Tour d'Europe

Tour d’Europe

During the 17 day tour they drove more than 3.000 kilometers. Amongst which 25 kilometers by bicycle. Something that left a lasting impression on them. Not only because they felt quite tired in the end, but also because they noticed how it helps clear and relax your mind. They were also impressed by how creative people in Europe decorate their houses and how well things are organised over here. And that there are many, many card spinners in the shops which their cards have to compete with.

Meeting their customers for the first time

Meeting their customers for the first time

In order to do so they made a PowerPoint presentation for their colleagues in Peru with the most important findings of their market research and suggestions to improve the offering for their customers.

Click here to see the pictures of their trip

Visiting Greetz headquarters

Visiting Greetz headquarters

The most important results of the trip were:

4 articles in the media

7 visits to FairMail’s business partners

8 visits to shops selling FairMail cards

6 presentations about FairMail to a wide audience

2 photography exhibits

1 unforgettable experience for Anidela and Angeles.

New mother’s day cards and more new collections

Sunday, May 3rd, 2015
FairMail mother's day card

FairMail mother’s day card

Besides working on their photography exposition FairMail’s teenage photographers also worked hard on 3 new card collections.

For upcoming Mother’s day you can choose from 14 different FairMail motives on the Greetz website. There you can design and write your own card with a photo taken by the FairMail teenager shown on the inside of the card. Greetz takes care of the printing and sending off of your card. You can even have them send along a box of chocolates or flowers with your FairMail card! Design your own Mother’s Day card now

16 new FairMail postcards

16 new FairMail postcards

For FairMail’s Belgian distributor Oxfam / Magasins du Monde we designed 24 new postcard motives which are available for the Belgian fair trade shops since this month via the fair trade Cash & Carry centre in Bierbeek, Belgium.

Based on the best photos from the exposition we also made 16 new post card motives (see photo) which will be available in FairMail’s webshop by the end of May 2015. So stay tuned!

6th of June: Information session about new photography trips in Peru

Sunday, May 3rd, 2015
FairMail Peru photographer Angeles in action

FairMail Peru photographer Angeles in action

Spring has started and summer holidays won’t be long now. Do you have any holiday plans yet? Why not travel along with FairMail Peru’s teenage photographers to the most beautiful “off the beaten track” locations during one of FairMail’s photography trips?

During the 2 week trips you don’t only share the joy of taking pictures together and travelling with the locals, but you also treat one of the FairMail teenagers to a trip which they normally would never be able to afford. This way not only giving yourself a unique holiday experience, but also to one of our talented and motivated kids!

Travelling with the locals

Travelling with the locals

For those interested in the trips we are organizing an information session about FairMail’s photography trips to Peru on Saturday the 6th of June from 3 to 5 pm in Amsterdam, the Netherlands.

If you would like to join in or if you have any other questions about FairMail’s photography trips, please contact us here.

Photography trip huaraz peru july 20152
Photography trip Chachapoyas Peru january2016
Photography trip Amazon Peru july2016

Program announcement European promotional tour with Peruvian teenagers

Friday, May 1st, 2015
FairMail Peru photographer Angeles

FairMail Peru photographer Angeles

FairMail is organizing its 5th European promotional tour! This time guest starring FairMail Peru’s teenage photographers Anidela (16) and Angeles (17).

We are now ready to announce an action packed programme for their visit to Germany, the Netherlands and Belgium. During their 17 day visit they will be telling their personal story behind their unique fair trade greeting cards to as many people as possible, plus investigating “their” greeting card market. And not to forget, making their trip of a lifetime as they have never been outside of Peru or in an airplane before!

FairMail Peru photographer Anidela

FairMail Peru photographer Anidela

Below you can find their scheduled photography exposition, school visits, photography workshops, meetings with their clients, festival attendances and trade fair presentations. Please feel free to join along and meet Anidela and Angeles in person. Also if you have any tips and suggestions on how to get their story across in local or national media, please contact us here.

Below you can watch the video we made for the 2013 promotional tour. The video for this year will come out soon!

Program FairMail Promotional tour 2015

Date Activity Comments
Tuesday 16th of June 20.15 Departure from Lima, Peru
Wednesday 17th of June 15.40 Arrival in Amsterdam
Thursday 18th of June 10.00 sightseeing Amsterdam and interviews

15.00: Visit customer www.Greetz.nl in Amsterdam

Opportunity for interviews with press
Friday 19th of June 17.00 – 19.30 Official kick-off event at Naarden photography festival Opportunity for interviews with press
Saturday 20th of June 7.00 Driving to Bad Hersfeld, Germany

14.00 Presentation at fair trade fair in Bad Hersfeld

Sunday 21st of June 10.00 Driving to Hamburg, Germany

15.00 meeting with FairMail Distrubution partner in Hamburg

Monday 22nd of June 10.00 Marketing workshop with FairMail distribution partner

Sightseeing Hamburg

Opportunity for interviews with press
Tuesday 23rd of June 10.00 Drive to Ludwigsburg

18.00 – 19.30 Opening FairMail photo exhibition Ludwigsburg

20.00 Photo excursion Ludwigsburg

Opportunity for interviews with press
Wednesday 24th of June 10.00 Visit Mörike-Gymnasium

13.30 Visit Weltladen

15.00 Driving to Rosmalen, the Netherlands

Opportunity for interviews with press
Thursday 25th of June 11.00 Presentation to buyers of fair trade shops in FairPlaza, Culemborg, The Netherlands

13.00 Visit Dutch logistic center and visit selling points with Dutch sales representative in Culemborg, The Netherlands

Opportunity for interviews with press
Friday 26th of June Free day Opportunity for interviews with press
Saturday 27th of June Festival photography and card sales at Festival Mundial in Breda the Netherlands Opportunity for interviews with press
Sunday 28th of June Festival photography and card sales at Festival Mundial in Breda the Netherlands Opportunity for interviews with press
Monday 29th of June Drive to Gent, Belgium

Photo exhibition Gent

Opportunity for interviews with press
Tuesday 30th of June Drive to Fair trade Municipality in Tervuren, Belguim

10.00 Visit Oxfam fair trade store in Tervuren, Belgium

12.00 Sightseeing in Tervuren and Brussels, Belgium

19.00 Opening of FairMail photo exhibition in Tervuren

Opportunity for interviews with press
Wednesday 1st of July 11.00 Presentation at FairCraftCentre in Bierbeek, Belgium and sightseeing in Leuven Opportunity for interviews with press
Thursday 2nd of July Write marketing report and make presentation
Friday 3rd of July 12.30 Departure from Amsterdam
Saturday 4th of July Arrival back in Lima

Indian teenagers invest over 100.000 rupees in their housing

Friday, May 1st, 2015
Kaushal's house with a new top floor

Kaushal’s house with a new top floor

Despite the very sad news about FairMail India closing its doors in October 2014, we are happy that the sale of the Indian FairMail cards is still having a positive impact on the teenagers and their families. In the last few months of 2014 five of the teenagers invested more than 100.000 rupees (>1.500 euro) in the construction of their family homes.

For example 17 year old Aradhana started the construction of her families own house in the outskirts of Varanasi which means they will no longer have to pay rent from her father’s small wage as cart puller. Kaushal managed to provide his family with an improved second story of their home. Meanwhile Sandhya invested in fully replacing the tiny room she lived in with her entire family for a new 2 story house. Anil Kumar and Anil Rao also managed to make significant improvements to their homes and to provide due maintenance. In the case of Anil Rao allowing his family to earn more money renting out part of their home to other people.

Sandhya's new home under construction

Sandhya’s new home under construction

We are very happy with this tiny bit of good news after the difficult decision to close down FairMail India. Unfortunately our decision still seems like the least bad decision to take as tension between some of the former teenager’s families still persists. Also our former team member is still being held in jail since July 2014 on accusations which still haven’t been investigated properly. A very sad situation which seems increasingly difficult to influence despite our intents.

FairMail: Fair Trade Guaranteed

Thursday, April 30th, 2015
The Fair Trade label, soon to be found on the FairMail cards

The Fair Trade label, soon to be found on the FairMail cards

Fair trade are words more and more widely used. With the growth of fair trade we think it is very important to be clear on what we mean when we say that FairMail is the world’s only fair trade photographic greeting card concept.

This is why FairMail is a monitored member of the World Fair Trade Organization (WFTO) since 2010. Since last year the WFTO implemented a new and even stricter “fair trade guarantee system” that verifies organizations on their compliance with the principles of Fair Trade, and ensures that improvements are consistently carried out over the years through a scheduled monitoring scheme. FairMail has become the first Dutch member of the WFTO to pass this exam allowing us to print the WFTO’s fair trade label on our cards from now on. Assuring our customers that their purchase has a positive impact on marginalised producers in Peru, India and Morocco.

All  books on the table during Fair Trade audit in Peru

All books on the table during Fair Trade audit in Peru

“The exam” consisted of first giving a detailed explanation of FairMail’s operation and how they do or don’t comply with the WFTO’s fair trade criteria and providing proof to substantiate this. This was cross checked by an external audit conducted by FLO-Cert, a German fair trade certification organisation, going through the books, finances and contracts. This was followed by another third party audit of FairMail in Peru consisting of interviews with the teenagers, going through the teenager’s earnings and savings plus checking on the safety of their working conditions. In the end everything was proven to comply with the WFTO’s fair trade standards, with just a few minor suggestions for improvement.

With the logo appearing on more than half a million cards sold worldwide each year, we hope to also help increase the visibility and acceptance of this new label. This way not only helping FairMail but the whole Fair Trade community!

Read more about FairMail’s fair trade guaranteed membership here.

Photography exposition FairMail Peru “Cultura Viva de Huanchaco”

Friday, March 13th, 2015

Bryan skate graffitiIn March the Peruvian FairMail team organized two photography expositions. The chosen theme was “Cultura viva de Huanchaco – por los ojos de jóvenes locales” (Living culture of Huanchaco – through the eyes of local teenagers).

Huanchaco is famous for the live & kicking ancient culture of local fishermen fishing on their reed fishing boats (the origin of surfing according to some) and the delicious dishes prepared with the fish they catch. We thought it would be interesting to revitalize Huanchaco’s image and show the influence of new sub-cultures on life and culture in Huanchaco.

Angeles covering the elderly in Huanchaco

Angeles covering the elderly in Huanchaco

Therefore each teenager chose to document a different sub-culture varying from skaters to graffiti artists, from surfers to artisans and from street food vendors to oriental yoga practitioners. Each teenager followed and interviewed their models during 6 weeks. The end result was each teenager selecting 8 photographs with accompanying texts explaining about the new sub-culture.

These went on display in two different venues in Huanchaco (Jugeria Yolit) and Trujillo (Alianza Francesa) where the teenagers presented their work. In total nearly 200 people visited the exposition. Also the national media noted the unique exposition with mentions in 3 national newspapers and magazines.

For pictures of the actual event, click here.

Kzanier documenting the influence of yoga on Huanchaco's culture

Kzanier documenting the influence of yoga on Huanchaco’s culture

We would like to thank our sponsor Grafica Real from Trujillo for providing the free photography prints for the exposition plus the tour of their printing facilities for our teenagers, Jugeria Yolit and the Alianza Francesa for providing the venues.

Dante covering the surfing sub culture in Huanchaco

Dante covering the surfing sub culture in Huanchaco

Gabriel Juan documenting the

Gabriel Juan documenting the “raspadilla” seller

Diana covering the local fishermen in their reed fishing boats

Diana covering the local fishermen in their reed fishing boats

Jorge documenting the food stall sellers along the beach

Jorge documenting the food stall sellers along the beach

Anidela documenting the artisans who make the souveniers for the many tourists visiting Huanchaco

Anidela documenting the artisans who make the souveniers for the many tourists visiting Huanchaco

New fair trade cards including Valentine cards

Friday, January 30th, 2015

The past few months we have worked very hard, together with our publishers, on 3 brand new FairMail card collections for you!

Valentine card by Sandhya

Valentine card by Sandhya

Especially for Valentine’s Day we designed 8 new love cards in corporation with Greetz. In total you can choose from 43 different romantic FairMail photos now. Click here to design and personalize your own fair trade Valentine’s card and tell someone special just how much you care about him or her!

Happy Birthday card by Angeles

Happy Birthday card by Angeles

We also have 17 new folded FairMail cards available for popular occasions like birthday, new baby, get well soon and condolence. This international collection is now available in FairMail’s webshop.

Valentine card by Anidela

Valentine card by Anidela

The designers of FairMail’s German publisher designed a beautiful collection of 20 new German FairMail cards with our teenager’s best and most authentic images. This collection includes folded greeting cards, postcards and gift cards starting at 1,60 euro each. Click here to view the new cards in FairMail’s webshop.

FairMail’s social impact in 2014

Friday, January 30th, 2015
Yomira when still at high school

Yomira when still at high school

After FairMail’s first social impact measurement last year we are happy to present the new figures of FairMail’s social impact over 2014.

When FairMail was set up in 2006, besides bringing photos with an original perspective into the market, our – more important – goal was to accomplish our social mission:

“to give at-risk teenagers the opportunity to create a better future for themselves.” 

But how much impact did we create in our eight years of operation and in 2014 specifically? And what did the teenagers accomplish with their earnings?

“Earning while learning”

In 2014 the 52 teenage photographers earned 32.080 euro (20.530 euro in 2013) to invest in their own education, their families’ housing and medical care.

This way, for the first time in FairMail’s 8 year history passing the 150.000 euro mark in total direct earnings by the 52 FairMail teenagers.

The top earners in Peru and India were Elmer and Sandhya with 2.025 and 3.564 euro respectively. In second place came Yomira and Dhiraj with 1.349 and 2.132 euro each.

FairMail dropout rate is much lower than national average

These earnings are crucial for the teenagers to be able to fulfill their dreamed future plans. But money alone is no guarantee as success also depends on their perseverance, family situation and motivation for FairMail.

Due to a mix of these reasons, 21% (20% in 2013) of the teenagers who started FairMail did not make it to the retirement age of 19 years old. These 11 teenagers either lost motivation along the way, were drawn back into problems by “old friends” or faced such big personal problems that they could not continue with FairMail.

85% (86% in 2013) of all the kids that started FairMail either finished or are still in secondary school. Not bad considering the background of the teenagers FairMail works with. Also if you compare the percentage to the national average of 52% of all Indian teenagers that makes it to tenth grade (or 65% of all children in Peru finishing high school).

95% of FairMail teenagers continue learning after finishing high school

Of those FairMail teenagers who finished high school during their time with FairMail 52% (40% in 2013) has continued on to (pre-) university. 43% (47% in 2013) of them have continued with some sort of vocational training. Only 5% (13% in 2013) decided not to continue studying at all after finishing high school, because they could get a job which didn’t require vocational training.

83% of “retired” FairMail teenagers have broken the chain of poverty

At this moment 65% (68% in 2013) of the FairMail teenagers are still studying something. Of those not studying anymore 77% (55% in 2013) has a decent job (varying from administration to construction to sales). 29% (23% in 2013) has his or her own business or is self-employed (varying from a bakery to producing soccer balls and from photography to mechanic). This way they have broken the chain of poverty and can start building a family that will provide much better opportunities for their children than the families where they grew up in. (8% of the ex-FairMail teenagers already have kids of their own!)

Not all is success though. Still 17% (22% in 2013) of the retired teenagers are either unemployed or have a marginalized or an unstable job (varying from doing household chores to being in jail). 2 out of 3 teenagers who are in this situation happen to be teenagers that didn’t finish the FairMail program until the age of 19. This only shows the importance of FairMail’s long term approach and guidance.

New: Direct download of Fair Trade photography

Friday, January 30th, 2015
Fair Trade stock photograph by Anidela from Peru

Fair Trade stock photograph by Anidela from Peru

Did you know that our teenager’s images are also available to download directly from FairMail’s website?

Just recently we launched the world’s first fair trade stock photography database with the option to directly download low resolution images (72 dpi) taken by our teenagers. Starting at 19,95 euro per image, this is the ideal way to quickly and easily get your hands on your favourite FairMail images for all your online usage.

This new feature on the FairMail website is also aimed at (professional) social media managers, bloggers and digital editors looking for fair trade images. With over 7750 fair trade images tagged with over 875 keywords they can be sure to find what they need in FairMail’s online photo database. All the images are also available in high resolution (300 dpi) for printed use. Contact us for more information.

Please feel free to bring this exciting news to the attention of any one you know working in the field. Thanks!