Archive for the category "Germany"

FairMail and Goldbek winning the 2018 “Hamburg! Handelt! Fair!” competition

Monday, January 22nd, 2018

2018 couldn’t be off to a better start! Last week the Hamburg City Hall hosted the final round of the Hamburg! Handelt! Fair! competition.

The aim of the competition is to raise awareness on fair trade products and to implement effective marketing strategies to promote them on the market. Six teams of students from six local universities worked hand in hand with Hamburg-based companies that sell fair trade products and came up with thorough market research that were presented on January 11, 2018 before a 10-member jury of businesses and local associations.

We couldn’t be happier and prouder to announce that the students from EBC Hochschule Hamburg, supported by our German publisher GOLDBEK, won the first prize! Astrid, Lea, Laura and Sylie provided a very accurate insight on how FairMail and Goldbek could improve our online brand awareness and visibility.
On behalf of the whole FairMail family, congratulation on your achievement, girls!!

Tags: award, Fairtrade
Posted in FairMail, Germany | No Comments »

Results of European tour

Wednesday, July 15th, 2015

Anidela and Angeles, the stars of the European tour

In July two of FairMail’s teenage photographers toured Europe to tell the unique story behind their cards to as many people as possible. And to learn more about their card market. The tour was a big adventure for Anidela and Angeles who had never been in an airplane before. They were welcomed like stars in Germany, Belgium and the Netherlands.

Tour d’Europe

During the 17 day tour they drove more than 3.000 kilometers. Amongst which 25 kilometers by bicycle. Something that left a lasting impression on them. Not only because they felt quite tired in the end, but also because they noticed how it helps clear and relax your mind. They were also impressed by how creative people in Europe decorate their houses and how well things are organised over here. And that there are many, many card spinners in the shops which their cards have to compete with.

Meeting their customers for the first time

In order to do so they made a PowerPoint presentation for their colleagues in Peru with the most important findings of their market research and suggestions to improve the offering for their customers.

Click here to see the pictures of their trip

Visiting Greetz headquarters

The most important results of the trip were:

4 articles in the media

7 visits to FairMail’s business partners

8 visits to shops selling FairMail cards

6 presentations about FairMail to a wide audience

2 photography exhibits

1 unforgettable experience for Anidela and Angeles.

Tags: anidela, Belgium, Germany, maria, Maria de los Angeles, Netherlands, promotion, results
Posted in FairMail, Germany | No Comments »

Program announcement European promotional tour with Peruvian teenagers

Friday, May 1st, 2015

FairMail Peru photographer Angeles

FairMail is organizing its 5th European promotional tour! This time guest starring FairMail Peru’s teenage photographers Anidela (16) and Angeles (17).

We are now ready to announce an action packed programme for their visit to Germany, the Netherlands and Belgium. During their 17 day visit they will be telling their personal story behind their unique fair trade greeting cards to as many people as possible, plus investigating “their” greeting card market. And not to forget, making their trip of a lifetime as they have never been outside of Peru or in an airplane before!

FairMail Peru photographer Anidela

Below you can find their scheduled photography exposition, school visits, photography workshops, meetings with their clients, festival attendances and trade fair presentations. Please feel free to join along and meet Anidela and Angeles in person. Also if you have any tips and suggestions on how to get their story across in local or national media, please contact us here.

Below you can watch the video we made for the 2013 promotional tour. The video for this year will come out soon!

Program FairMail Promotional tour 2015

Date	Activity	Comments
Tuesday 16^th of June	20.15 Departure from Lima, Peru
Wednesday 17^th of June	15.40 Arrival in Amsterdam
Thursday 18^th of June	10.00 sightseeing Amsterdam and interviews 15.00: Visit customer www.Greetz.nl in Amsterdam	Opportunity for interviews with press
Friday 19^th of June	17.00 – 19.30 Official kick-off event at Naarden photography festival	Opportunity for interviews with press
Saturday 20^th of June	7.00 Driving to Bad Hersfeld, Germany 14.00 Presentation at fair trade fair in Bad Hersfeld
Sunday 21^st of June	10.00 Driving to Hamburg, Germany 15.00 meeting with FairMail Distrubution partner in Hamburg
Monday 22^nd of June	10.00 Marketing workshop with FairMail distribution partner Sightseeing Hamburg	Opportunity for interviews with press
Tuesday 23^rd of June	10.00 Drive to Ludwigsburg 18.00 – 19.30 Opening FairMail photo exhibition Ludwigsburg 20.00 Photo excursion Ludwigsburg	Opportunity for interviews with press
Wednesday 24^th of June	10.00 Visit Mörike-Gymnasium 13.30 Visit Weltladen 15.00 Driving to Rosmalen, the Netherlands	Opportunity for interviews with press
Thursday 25^th of June	11.00 Presentation to buyers of fair trade shops in FairPlaza, Culemborg, The Netherlands 13.00 Visit Dutch logistic center and visit selling points with Dutch sales representative in Culemborg, The Netherlands	Opportunity for interviews with press
Friday 26^th of June	Free day	Opportunity for interviews with press
Saturday 27^th of June	Festival photography and card sales at Festival Mundial in Breda the Netherlands	Opportunity for interviews with press
Sunday 28^th of June	Festival photography and card sales at Festival Mundial in Breda the Netherlands	Opportunity for interviews with press
Monday 29^th of June	Drive to Gent, Belgium Photo exhibition Gent	Opportunity for interviews with press
Tuesday 30^th of June	Drive to Fair trade Municipality in Tervuren, Belguim 10.00 Visit Oxfam fair trade store in Tervuren, Belgium 12.00 Sightseeing in Tervuren and Brussels, Belgium 19.00 Opening of FairMail photo exhibition in Tervuren	Opportunity for interviews with press
Wednesday 1^st of July	11.00 Presentation at FairCraftCentre in Bierbeek, Belgium and sightseeing in Leuven	Opportunity for interviews with press
Thursday 2^nd of July	Write marketing report and make presentation
Friday 3^rd of July	12.30 Departure from Amsterdam
Saturday 4^th of July	Arrival back in Lima

Tags: angeles, anidela, Belgium, Germany, Maria de los Angeles, Netherlands, promotion, teenagers
Posted in FairMail, France, Germany, Peru | No Comments »

Results of FairMail’s European promotion tour

Sunday, September 15th, 2013

On the 11th of September, after travelling through Europe with two of FairMail Peru’s teenage photographers for three weeks, FairMail’s fourth European promotion tour ended.

After flying to the Netherlands for the first time in their lives Yuli and Yomira drove more than 3.000 kilometers through Belgium, France and Germany.

On their way they:

>> Presented FairMail on the main stage of a B2B fair trade fair in Dortmund.

>> Met with 6 corporate customers who buy their pictures in France, Germany, Belgium and the Netherlands

>> Gave 7 interviews to different newspapers and magazines (view here).

>> Saw their cards selling in 4 shops.

>> Learned what cards do and don’t sell well from 2 of their sales representatives.

>> Visited 1 music festival to sell their cards directly to the end consumer.

>> Took 2.400 pictures of Europe to show their family back home.

>> Met up with nearly 40 ex-volunteers of photography trip travelers who visited Peru in the past.

>> Ended up with interesting 2 powerpoint presentation to present the results of their marketing studies to their colleagues in Peru and India.

Check out more pictures of the tour on FairMail’s Facebook page.

Tags: France, Germany, Netherlands, promotion, yomira, yuli
Posted in FairMail, France, Germany | No Comments »

Program “Back to School” European tour with Peruvian teenagers announced

Tuesday, June 25th, 2013

FairMail Peru photographer Yomira

After announcing the European visit of two Peruvian teenagers two months ago we are now happy to announce their travel schedule. During these programmed activities you can personally meet Yuli and Yomira between the 21^st of August and the 10^th of September 2013.

The two FairMail Peru photographers will visit The Netherlands, Belgium, France and Germany. We will start the tour and give a huge welcome to Yuli and Yomira during a special kick-off event in Utrecht, The Netherlands on Saturday the 24^th of August 2013. Please click here if you would like to receive an invitation to come to this event with free FairMail/Ben & Jerry’s ice cream!

Dhiraj explaining German television the unique story behind his cards

The goal of their visit is to investigate their greeting card market and promote the unique story behind the FairMail cards. We have set up the program to fulfill these goals. During the three weeks they will visit representatives of the fair trade community, product developers designing products with their pictures, publishers printing their cards and shops selling them. They have also been selected to present FairMail and their personal story at the central stage of the FAIR! B2B trade fair during two days in Dortmund, Germany. Also they will be meeting FairMail’s stock photography and “printing on demand” partners like Hollandse Hoogte and Greetz. On the 31^st of august they will be meeting FairMail’s end customers while selling FairMail cards to the visitors of the free Westerpop music festival in Delft, The Netherlands. Click here to download the complete schedule.

FairMail stand at Mundial music festival in 2012

This year the theme of the European promotional tour will be “Back to School”. In august most European children go back to school, with the media often reporting about school related novelties. This year we hope to interest them for the novelty that in Peru, India and Morocco teenagers are also going back to school. But not after a pleasant holiday like most kids in Europe, but in their case after a youth working as child laborers. Thanks to their hard work and the sale of their fair trade pictures they have been able to change their destiny. And now two of them are here in Europe, available for interviews. We are still looking for more media contacts willing to interview Yomira and Yuli. Please let us know if you have any contacts. You can download the press release here.

FairMail Peru photographer Yuli

Click here to contact us if you would like to meet Yuli and Yomira or join us on the tour for a day or so.

Tags: France, Germany, promotion, yomira, yuli
Posted in FairMail, France, Germany, Peru | No Comments »